Senior Go-To-Market Manager Reebok Bardi

Senior Go-To-Market Manager Reebok
Bardi
Emilia Romagna, Bardi

Purpose & Overall Relevance for the Organization:

At Reebok, we strive to show a rebellious, honest and unexpected attitude.

Alongside our lifestyle heritage, our mission is to be the best fitness brand in the world.

This role will be responsible for leading the Go-to-Market plan and category strategy in the cluster to ensure Reebok has the most compelling and relevant product and marketing for the consumer.

Key Responsibilities:

Be the ambr of respective category for the cluster and towards Europe:

Drive and ensure category business success throught the execution of a robust category plan and range assortment.

Key contact to local sales & activation teams as well as EU merchandising teams on strategy, range & concepts Act as category expert for decisions needed within cluster business plan or to support business projects Act as lead point-of-contact for either BU marketing (omnichannel planning and execution) OR BU CTC merchandising functions Give feedback regarding the creation of the Europe category strategic business plan Deliver seasonal inputs into Europe raising business & brand opportunities for the cluster, relying on market analytics and business case approach.

Lead & execute the cluster yearly & seasonal category plan:

Support the creation of and steer cluster mid-term category/GTM plan, delivering across KPIs Manage and oversee the Reebok GTM budget for the respective category in collaboration with the Brand Activation lead Challenge the sales team to deliver the category forecasts and support them in gap plans when needed Suppoert sales team sell-in Co-build seasonal assortments with account leads Guide& monitor via the activation expert the omnichannel category view for cluster, with dedicated marketing channel or account owners Assists in the creation of the seasonal account plan that outlines all aspect of activation Ensure the GTM plan fits clear and relevant consumer needs & insights to deliver impactful sell-out results Pilot regular category analytics to monitor category performance thru Europe or local reports (sell-out/in, orderbook, etc. )

Contribute to the development of all retail management solution and their manteinance.

Manage direct reports and team members Ensure a high performance work culture Federate & inspire activation, brand & sales teams around the categorys objectives Mentor and develop team members Knowledge, Skills and Abilities:

Pro

- active (engaging & impact-oriented) mindset, ability to think end-to-end Ability to work in a fast-paced environment with different international cultures Proven ability to manage and analyze budgets effectively Good communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business Ability to travel, domestic or international, as required Consumer-focused with deep product and range understanding with an excellent understanding of balancing brand and commercial aspects to build channel specific GTM solutions.

Passion for consumer trends and the sporting goods/health and fitness industry Commercial mindset to drive and relevantly answer sales peoples requests Requisite Education and Experience / Minimum Qualifications:

University degree in business, ideally with marketing and sales focus or equivalent professional experience 4 -6 years of Merchandising Experience, cross-functional marketing and/or sales experience 2- years leadership experience Fluent in English