Senior Manager, Brand Marketing Emergency Care Emea Lazio

Senior Manager, Brand Marketing Emergency Care Emea
Roma
Lazio, Lazio

Why join StrykerWe are proud to be named one the Worlds Best Workplaces and a Best Workplace for Diversity by Fortune Magazine!

Learn more about our award-winning organization by visitingstrykerOur total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards not to mention various social and recreational activities, all of which are location specific. The Jobs mission:

Strykers Medical division is seeking a dynamic leader to drive our Brand Marketing offense in the Emergency Care market segments.

Our Emergency Care product portfolio offers innovative emergency medical response and patient care products that help improve patient and hospital outcomes with emergent care and data solutions that are durable, reliable and easy to use.

Find more information about the Emergency Care product portfolio:

Emergency resuscitation and Emergency Care products and servicesAs the Senior Manager, Brand Marketing you are the Pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.

In this role, you will be also responsible for leading the junior brand team (2 direct reports), developing talent, and aligning team priorities. Your key responsibilities:

In alignment with global strategy, you will set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets. You will create/distribute scalable assets, tools, marketing campaigns (menu) and best practices which can be localized for maximum impact. You will identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with the Education Manager. You will develop trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers (KOL). In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, you will create the Annual Marketing Plan and portfolio roadmap over a 35-year horizon. You will work closely with country leadership to forecast demand develop relationships with supply chain partners. You will define and execute regional product life cycle including phase-in (launch) and phase-out of products. You will provide analysis of business performance, brand perception, and other drivers of future brand performance. You will partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity. In partnership with the Education Manager, you will identify internal training needs and create relevant content and training programs. Youwill create Pan-European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs. You will manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights. You will take the lead in developing KOLs for the brand. With support from your manager, you will coordinate the HCP academy plans & execute in line with the brand strategy. What are we looking forBachelors degree in Economics, Marketing, Engineering, Life Science, or relevant field (Masters or MBA highly desirable). 10- years of work experience required. 7- years medical device and marketing/sales experience preferred.

4- years of people management experience preferred.

We also consider relevant mentoring experience with indirect people management responsibility.

Proven successful track record in leading marketing projects incl.

marketing plans, product launches and campaigns. Strong track record as leader of cross-functional projects, ability to build and maintain cross-functional as well as cross-geographical relationships. Strategic thinking with hands-on mentality, develops and champions new ideas, challenges the status quo. Excellent presentation and interpersonal communications skills. Strong analytical and problem-solving skills to manage multiple projects while delivering on established timeline. Ability to understand and work within complex interdivisional procedures and policies. Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint). Fluency in English required, another European language preferred. What We OfferFlat hierarchies and responsibility.

Through flat hierarchies, we strengthen the initiative and willingness of our employees to take over responsible tasks. We grow talent.

At Stryker we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement. Team spirit & engagement.

We create engaged and inclusive teams that encourage colleagues to share their diverse perspectives and opinionspetitive salary.

With us, you will receive a competitive salary package and benefits such as:

Phone Apple iPhoneLaptop and full technical equipmentPension plan.

We offer our employees an attractive Stryker internal pension plan. Recognition of your performance.

At our company, outstanding individual and cross-functional team performance is rewarded.

Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level. Promoting work-life balance through flexible working hours.

We offer an appealing and flexible working hours model to accommodate individual life situations. Know someone at StrykerBe sure to have them submit you as a referralprior to applyingfor this position.

Learn more about ouremployee referral programatJob ID:

R480095Employment Type:

Full timeJob Area:

Sales and MarketingFunction:

Sales GeneralIndustry:

Research