Senior Marketing Manager Cluster Italy, Spain, Uki Ari

Senior Marketing Manager Cluster Italy, Spain, Uki
Ari
Abruzzo, Ari

Job Title: Senior Manager Marketing – UKI, Italy and Spain Cluster

Company Overview: At Beckman Coulter Diagnostics, we have been dedicated to advancing and optimizing the laboratory for over 80 years.

Join a team where you can be heard, supported, and always be yourself.

We celebrate diverse backgrounds, experiences, and perspectives.

Role Overview: The Senior Manager Marketing will lead our marketing strategy across the UK, Ireland, Italy, and Spain.

This role requires a strategic thinker with strong leadership skills to manage local marketing/product managers who will define and implement regional marketing plans.

This position is part of the Commercial Organization located in Italy and will be fully remote.

Key Responsibilities: Develop and implement regional marketing strategies for the UK, Ireland, Italy, and Spain, ensuring alignment with European marketing strategies and product management initiatives.

Deploy product commercialization through the European launch excellence framework.

Oversee cluster product planning and execution throughout the product life cycle, from concept to launch to post-launch analysis.

Monitor and proactively respond to relevant market trends, competitor activities, and key customer operational needs.

Partner with European Marketing to create and execute integrated marketing campaigns, including digital, print, and event-based initiatives.

Ensure an in-depth understanding of consumer insights to drive strategic marketing decisions and impactful activities.

Lead, mentor, and manage a team of local marketing professionals across the cluster.

Foster a collaborative and high-performance team culture.

Align on product, price, and positioning in the targeted customer market of each country.

Partner on concepts and activities around total customer experience and act as a liaison between the European vision of Cx and the customer.

Adopt and tailor a scientific marketing approach led through the new European team for customer identification and engagement.

Essential Requirements: Bachelor's degree in Marketing, Business Administration, or a related field.

A Master's degree is a plus.

Proven experience (5+ years) in a marketing management role within the IVD or healthcare industry, with direct report experience.

Broad experience working in the public healthcare market.

Specific responsibilities in Italy, Spain, and the UK are a plus.

In-depth knowledge of the regulatory environment in the IVD/healthcare industry.

Excellent leadership skills with a proven track record in building and developing a high-performance team, focused on hiring and developing top talent.

Exceptional communication, presentation, and interpersonal skills.

Fluency in English; proficiency in one additional language relevant to the cluster (Italian or Spanish) is a strong advantage.

Preferred Qualifications: Exceptional analytical skills; track record of improving customer experience KPIs in previous roles.

Experience in the medical device or diagnostic industry.

Join our winning team today.

Together, we'll accelerate the real-life impact of tomorrow's science and technology.

For more information, visit

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