Senior Marketing Specialist - Rome Lazio

Senior Marketing Specialist - Rome
Roma
Lazio, Lazio

The Rome Business School is looking for a Senior Marketing Specialist to join our Marketing team in the most international business school in Italy.

The Marketing Team of Rome Business School is looking for a Marketing Specialist to assist in the daily management of online branding initiatives with focus on online branding campaigns. The person we are looking for has a marketing background with at least 3/4+ years experience in the role. Excellent analytical, planning, organizational and interpersonal skills to interact with different stakeholders complete the profile.

Main activities:

Coordinate online branding campaigns, defining strategy and objectives, implementing schedules, monitoring progresses, solving possible issues, all the way to delivery

Develop and execute online marketing branding strategies to enhance brand visibility and drive enrolments across different touchpoints, such as display, content, programmatic and communication on specialized online magazines

Collaborate with the creative team to produce high-quality, on-brand digital content

Analyze and report on the performance of online branding campaigns, using data to inform and adjust strategies for optimal results

Control and optimize the online marketing budget, ensuring effective allocation of resources

Work closely with the sales team to align digital marketing strategies with sales objectives and support lead generation efforts

Work closely with product management team to ensure our value proposition is aligned across paid media channels

Stay current with industry trends, emerging technologies, and best practices in digital marketing to keep Rome Business School at the forefront of the market

Collaborate with Digital Marketing Team to support the growth of online acquisition channels, including SEM, Social Media and SEO

Requirements:

Education: Bachelor degree in Economics, Marketing or related fields

Master in Digital Marketing or related fields would be considered a plus

Idioms: Knowledge of C1 English, mother tongue Italian

Tools: Excellent knowledge of Analytics, DV360, SA360 and Optimize

Background: Experience in Business School or Digital Agency will be considered a plus

Key skills:

Experience managing online branding initiatives, including programmatic, advertisement networks, display, content, digital video. Knowledge of Google Display & Video 360, Adform and Wordpress would be considered a plus

Ability to demonstrate measurable impact of campaign strategy and deliver customer-focused results

Ability to successfully navigate/influence in a business environment, manage multiple and simultaneous projects

A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change

Ability to make decisions and navigate situations from a business-oriented perspective

Strong analytical skills: able to "read" the numbers, generate insights and turn into actions

Positive attitude and problem solving approach to challenges

Able to work under pressure, to meet tight deadline and handle multiple tasks

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