Senior Media Strategist - Roma Hybrid Remote , Rome, Italy Lazio

Senior Media Strategist - Roma Hybrid Remote , Rome, Italy
Roma
Lazio, Lazio

The Senior Media Strategist is an experienced professional in planning and developing integrated, multi-channel media strategies. The candidate is responsible for creating effective media strategies that achieve clients' marketing objectives, optimizing advertising investment and maximizing return on investment through communication plans. Always staying on top of emerging consumer, category and business trends that impact a clients' business. Main Responsibilities Understand client's objectives, target audience, competitors, industry trends, media landscape and provide POV of new and emerging communication opportunities; Develop integrated and multi-channel media plans, defining optimal mix of channels, format, frequency and duration of advertising campaigns for different media touchpoints; Be in regular contact with the client coordinating with internal teams (planning, creative, production, etc. ) and external suppliers (other agencies, press agencies, etc. ) to ensure proper campaign implementation; Monitor campaign progress by providing recommendations to optimize and adapt it according to data insights and analytics with the support of media planners; Present results to clients, providing clear interpretations and advice to optimize future performance and improve the effectiveness of media campaigns. Skills And Experience Required Experience as a media and communication strategist in agencies; In-depth knowledge of the main media channels (online and offline) and their dynamics; Strong storytelling, information design and presentation skills; Proven experience in account management; Ability to work in a team and manage complex projects; Curiosity and open mindset; Fluency in English. Location WPP Campus in Rome (plus the option for hybrid working). We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99. J-18808-Ljbffr