Senior Trend Analyst Milano

Senior Trend Analyst
Milano
Lombardia, Milano

Descrizione dell'azienda Publicis Groupe: win in the platform world LePub is part of Publicis Groupe, the world's third largest communications group. What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world. And what makes us unique? A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One About LePub You can either adapt to change, ignore it or lead it. What are you going to choose? Mission: We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead the Change. The one constant in this world is change. You can either adapt to it, ignore it, or lead it. Lead the Change is both our mission and our call to action. It speaks to our entrepreneurial spirit and our roots as an agency. It defines the way we think about brands, ideas and relationships, and it's alive in our work. Panoramica We're seeking an insightful Senior Trend Analyst to join our Data & Culture Lab. Reporting to the Head of Data & Culture Lab, this role is essential in identifying and analyzing emerging cultural trends that shape consumer behavior and brand opportunities. Reporting Structure Reports to: Head of Data & Culture Lab Works closely with: Strategy teams, Data analysts, Creative teams Responsabilità Trend Analysis and Research Monitor and analyze emerging cultural, consumer, and industry trends Develop and maintain trend tracking frameworks and methodologies Conduct qualitative and quantitative research to validate trend hypotheses Create trend forecasts and scenario planning documents Insights Development Transform trend data into actionable insights for clients and teams Build compelling trend narratives that connect to business opportunities Maintain a trend database and regular reporting system Identify patterns and correlations across different cultural spheres Client and Team Support Present trend findings to internal teams and clients Contribute to client briefs and strategic recommendations Support the development of trend-based creative solutions Collaborate with strategy teams to integrate trend insights Innovation and Knowledge Sharing Develop trend monitoring tools and processes Create regular trend reports and newsletters Contribute to thought leadership content Build and maintain a network of trend sources and experts Qualifiche Professional Experience 3-5 years in trend research, cultural analysis, or related field Experience in agency or consulting environment preferred Track record of identifying and analyzing emerging trends Technical Skills Proficiency in trend research tools and platforms Experience with social listening tools Basic data analysis and visualization skills Familiarity with cultural analysis frameworks Professional Competencies Strong analytical and pattern recognition abilities Excellent written and verbal communication skills Cultural awareness and curiosity Ability to translate complex trends into simple insights Collaborative mindset and team-oriented approach Informazioni aggiuntive Why LePub? Joining our team means joining a network of talented and passionate individuals who inspire and challenge one another. At LePub, we offer opportunities for growth, a competitive salary package, and an inclusive, creative environment where everyone's ideas are valued. We take care of our talents and their wellbeing: Future of Work: flexible entrance and smartworking Corporate benefit: a platform dedicated to our people full of offers, discounts and more Learning&Development: a tailored learning path, individual and needs based approach, always on Corporate Wellness: free access to online training classes for your physical and psychological wellbeing Did you know that our motto is Viva la difference ? With or without D. Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are J-18808-Ljbffr