Senior Trend Analyst Milano

Senior Trend Analyst
Milano
Lombardia, Milano

Company description Publicis Groupe: win in the platform world! LePub is part of Publicis Groupe, the world's third largest communications group.

What can we do as Publicis Groupe?

Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.

And what makes us unique?

A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One

About LePub You can either adapt to change, ignore it or lead it.

What are you going to choose?

Mission: We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead the Change.

The one constant in this world is change.

You can either adapt to it, ignore it, or lead it.

Lead the Change is both our mission and our call to action.

It speaks to our entrepreneurial spirit and our roots as an agency.

It defines the way we think about brands, ideas and relationships, and it's alive in our work.

Publicis Worldwide is a global creative.

Overview We're seeking an insightful Senior Trend Analyst to join our Data & Culture Lab.

Reporting to the Head of Data & Culture Lab, this role is essential in identifying and analyzing emerging cultural trends that shape consumer behavior and brand opportunities.

Reporting Structure Reports to: Head of Data & Culture LabWorks closely with: Strategy teams, Data analysts, Creative teams Responsibilities Trend Analysis and Research Monitor and analyze emerging cultural, consumer, and industry trendsDevelop and maintain trend tracking frameworks and methodologiesConduct qualitative and quantitative research to validate trend hypothesesCreate trend forecasts and scenario planning documentsInsights Development Transform trend data into actionable insights for clients and teamsBuild compelling trend narratives that connect to business opportunitiesMaintain a trend database and regular reporting systemIdentify patterns and correlations across different cultural spheresClient and Team Support Present trend findings to internal teams and clientsContribute to client briefs and strategic recommendationsSupport the development of trend-based creative solutionsCollaborate with strategy teams to integrate trend insightsInnovation and Knowledge Sharing Develop trend monitoring tools and processesCreate regular trend reports and newslettersContribute to thought leadership contentBuild and maintain a network of trend sources and experts Qualifications Professional Experience 3-5 years in trend research, cultural analysis, or related fieldExperience in agency or consulting environment preferredTrack record of identifying and analyzing emerging trendsTechnical Skills Proficiency in trend research tools and platformsExperience with social listening toolsBasic data analysis and visualization skillsFamiliarity with cultural analysis frameworksProfessional Competencies Strong analytical and pattern recognition abilitiesExcellent written and verbal communication skillsCultural awareness and curiosityAbility to translate complex trends into simple insightsCollaborative mindset and team-oriented approach Additional information Why LePub? Joining our team means joining a network of talented and passionate individuals who inspire and challenge one another.

At LePub, we offer opportunities for growth, a competitive salary package, and an inclusive, creative environment where everyone's ideas are valued.

We take care of our talents and their wellbeing:

Future of Work: flexible entrance and smartworkingCorporate benefit: a platform dedicated to our people full of offers, discounts and moreLearning&Development: a tailored learning path, individual and needs based approach, always on!Corporate Wellness: free access to online training classes for your physical and psychological wellbeingDid you know that our motto is Viva la difference?

With or without D. Lgs.

198/2006, we can't wait to meet you and welcome you, whoever you are!

Find more about Publicis Groupe Italy and our values on our official IG page here.

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