Seo & Analytics Specialist - Italy, Remote Lazio

Seo & Analytics Specialist - Italy, Remote
Roma
Lazio, Lazio

About us

Wildix is the first 100% secure, easy-to-use, professional web-based UC&C system, recognized as a Niche Player in the Gartner® Magic Quadrant for Unified Communications as a Service in 2021.

Founded in 2005 by two Italian brothers, Steve and Dimitri Osler, we are now among the fastest-growing companies in the UCaaS sector. Headquartered in Tallinn, Estonia, we have more than 250 staff members representing over 15 nationalities. Our team works across Europe, the UK, the Americas, and Ukraine, serving more than 135 countries through our partner ecosystem.

We created what we call the **Blue Ecosystem**: the way partners, end-users, the company, and our employees communicate with each other.

**Who we are looking for

We are looking for a SEO & Analytics Specialist to join our Marketing Team. Your mission: What are we doing wrong and what can we fix? Where can we find new opportunities and how can we reach them? Show the team the updated situation of KPI.

SEO & Analytics Specialist is a professional responsible for overseeing and optimizing the performance of digital marketing campaigns and online presence. This role focuses on ensuring that digital initiatives are effective, efficient, and aligned with the company's strategic goals.

**How You Will Make an Impact**:

- Manage tracking metrics (organic traffic, PPC, conversion rates) using tools like Google Analytics and Clarity, ensuring alignment with Web Team KPIs.

- Monitor and report on SEO performance and search trends, while improving technical SEO through collaboration with Web Developers (e. g. , toxic backlink analysis and cleanup, 404 errors, redirections, title hierarchy).

- Collaborate closely with the Digital Ads Team, Funnel Campaign Manager, Copywriters, and contribute to the link-building strategy.

- Perform competitor analysis to identify content gaps and recommend improvements for website design and content.

- Stay updated on SEO and digital marketing trends, using tools like Google Looker Studio to create reports.

- Provide SEO-friendly content suggestions, including keyword research, blog articles, and localized product pages.

**What You Bring to the Team

- 3-5 years of SEO experience, with a deep understanding of on-page, off-page, and technical SEO best practices.

- Proficient in keyword research, content optimization, and driving traffic through effective SEO strategies.

- Skilled in using web analytics tools (Google Analytics, Search Console, Clarity, Hotjar) to interpret data and generate actionable insights.

- Strong knowledge of link-building strategies and experience managing SEO projects, including setting priorities and meeting deadlines.

- Excellent communication skills for presenting findings and collaborating with cross-functional teams (marketing, demand generation, content).

- Strong analytical and problem-solving skills to identify SEO opportunities and adapt to changing trends and algorithms

- Proficiency in spoken English at a fluent level

**Now, it would be fantastic if You Have the following Qualifications

- Familiarity with HTML, CSS, and JavaScript, and understanding of how these impact SEO

- Experience in analytics tools integrations with CRM platforms (e. g. Salesforce, Hubspot)

- Working with Google Tag Manager

**Why You'll Love It Here

- Be part of the fastest-growing, talent-focused company in Unified Communications

- A philosophy of trust and a shared vision of excellence

- We're an Apple Powered Team. We will provide you with a MacBook Pro and iPhone to fuel your productivity

- We offer competitive compensation and benefits, and expense reimbursement

- Initial training and support to empower your professional success

Happy with them? We offer even more! Our Benefits are country-specific, you can ask your recruiter for more information.

**Hiring process**:

- Discovery Interview with Talent Acquisition Specialist (30 minutes)

- Technical interview with the Hiring Manager (60 minutes) to dive deeper into the role's specifics

**We are Wildix