Seo Expert Milano

Seo Expert
Milano
Lombardia, Milano

The **SEO EXPERT **will join our international organization reporting to the Online Services Group Manager and will support the Online Strategy for all our countries (Italy, Belgium, Spain, Portugal and Brazil).

As **SEO Expert**, He/she will be responsible for optimizing our website and bringing qualified visitors to the site in order to improve conversion rates.

He/she will define and implement an SEO Strategy consistent with our organization (international dimension, common web architecture, local needs, ).

He/she will ensure integration between the different contribution to SEO strategy (Market Trend, Semantical rules, technical improvements).

He/She will accountable for the following tasks:

- Implement SEO Strategy by design participating to all Digital Projects and providing SEO requirements;

- Promote SEO mindset and skills in all Editorial departments (Online and Magazine) by providing skills, guidelines and recommendations for content development;

- Integrate input from the market to ensure our permanent presence on trending topics on the web and social media;

- Overview contributions coming from local agencies (mainly on semantical aspects) and promote best practices sharing;

- Unique interface with BT for technical improvements implementation;

- Start building Contents future compliancy with Vocal Search;

- Participate to Innovation Projects related to Voice search (PS evolution, Chatbot, Evaluate Skill development for vocal assisted services (Alexa, Google home, Siri, );

- Accountable for Search functionalities in the Portal (effectiveness, evolution, new functionalities, );

- Identify KPIS, measure trends and goal achievements.

**Responsibilities

- Analyzing business requirements to propose the most performing SEO project's solutions;

- Performing ongoing keyword research including discovery and expansion of keyword opportunities;

- Researching and implementing content recommendations for organic SEO success;

- Executing tests, collecting and analyzing data and results, identifying trends and insights to achieve maximum ROI in SEO activities;

- Optimizing copy and landing pages for search engine marketing;

- Research and analyze competitors' organic status quo;

- Develop and implement link building strategy;

- Work with the development teams to ensure SEO best practices are properly implemented on newly developed code;

- Work with editorial and marketing teams to drive SEO in content creation and content programming;

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;

- Continually look for opportunities to streamline and improve processes;

- Ensuring timely and accurately monthly, quarterly and annual reports as required;

- Mentoring younger colleagues.

**Requirements**:

- S/MS degree in engineering, marketing or a related field.

- +5 year experience.

- Advanced knowledge of technical SEO going from search engine accessibility and indexing to optimisation of page layouts and implementation of structured data and Schema mark-up.

- Experience with complex CMS and working knowledge of HTML, CSS, and JavaScript constraints for SEO.

- Ability to device SEO strategies based on advanced keyword research methods and evaluation of search intent.

- Ability to provide effective input to develop content marketing and content growth based on SEO data and brand relevancy.

- Experience with analysis of backlink profiles and development of advanced white-hat link building strategies.

- Deep knowledge of ranking factors and search engine algorithms; keeping up-to-date with the latest trends and best practices in SEO.

- Strong familiarity with the most common search tools (Google Search Console, SemRush, Screaming frog, AWR, OnCrawl and others).

- In-depth experience with website analytics tools (e. g, Google Analytics, Adobe, Google 360).

- Experience with APP optimization.

- Strong written/verbal communication skills.

- Good speaking of English language.

Second European language is a plus.

- Excel and PowerPoint high knowledge.

- Ability to multitask and meet deadlines.

- Experience in managing complex projects.

- Strong organizational, verbal and analytical skills.

- Ability to work within a team and independently

**Type of contract offered

Permanent - Smartworking 3/5 d. - economic treatment commensurate with experience

Contratto di lavoro: Tempo pieno, Tempo indeterminato

Benefit:

- Buoni pasto

- Formazione professionale

- Lavoro da casa

- Orario flessibile

Disponibilità:

- Dal lunedì al venerdì

- Orario flessibile

Esperienza:

- SEO: 5 anni (Obbligatorio)

Lingua:

- Inglese (Obbligatorio)