Seo Specialist Bardi

Seo Specialist
Bardi
Emilia Romagna, Bardi

Thank you for your interest in joining our team! Qurate Retail Group comprises six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

The Opportunity We are currently looking for a SEO Specialist to join our great team in Brugherio (MB). In this role you will support our strategy by planning, executing and controlling campaigns in assigned performance marketing channels (Channels: Search & Shopping, Affiliate & Paid Social, Retargeting, SEO).

Your Impact Reporting to the Performance and Retention Marketing Manager you will:

Develop a detailed weekly & monthly plan on Sales, New Names and Incremental Ebit derived from SEO and Performance Marketing Channels that is in-line with the in market Customer Plan as well as in market Digital Sales Plan.

Set up the needed actions for site optimization and the needed campaigns in assigned performance marketing channels – apply identified market as well as QI best practices doing so.

Evaluate weekly monthly results vs.plan and find actions together with Performance Marketing Manager.

Develop and present new business opportunities in addition to pre-defined budgets.

Establish relationships with main partners of the assigned performance marketing channel.

Develop business plans based on current results and open opportunities, execute test scenarios together with these partners.

Scout new potential activities for SEO optimization and partners within assigned channel.

What You Bring At least 3 years of experience in Performance Marketing/SEO activities.

Experience in driving profitable sales and customer development.

Knowledge of SEO tools (e. g. Google Search Console, Screaming Frog, Semrush, Siteimprove) and Performance Marketing Tools (e. g. Google and/or Adobe Analytics use, Implementation or testing of Pixels, Tealium or Tag Manager).

Experience setting up on site and off site SEO optimizations and setting up campaigns in assigned performance marketing channel, e. g. Search & Shopping (Google and Bing Platforms) or Paid Social (Facebook/Instagram/TikTok).

Experience setting up on site and off site SEO optimizations and technical knowledge of SEO such as managing the robots. txt file, the XML sitemap, 301 redirects, canonical URL structures.

Knowledge of content trends and content marketing strategies.

Experience working on different levels up to executive level and to work in an international environment with teams in different markets.

Experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders.

Intermediate English proficiency.

Soft Skills Precision and accuracy.

Analytical and data driven approach.

Ability to work in a dynamic environment.

Very good organizational skills.

Teamwork.

QVC is committed to improve its efforts to ensure Equal Opportunities and pays particular attention to the integration of people with disabilities within the company. All open positions in QVC are also addressed to candidates belonging to the "Categorie Protette" l. 68 / 99.

Join us as we enrich life's everyday moments – including yours. Apply today! If you enjoy being a part of a team, creating experiences and delighting customers, it's so you. If you're excited about retail, fashion, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate flexible working options, our Qurated community, where intentional connections matter and a company committed to diversity, equity and inclusion, you'll be amazed at what's available for our team members! We offer a comprehensive Total Rewards package including competitive compensation and great benefits, employee assistance/wellbeing programmes, and much more.

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