Seo Specialist Bardi

Seo Specialist
Bardi
Emilia Romagna, Bardi

Who you are

Who you are

- You are energized by contributing to overall success and results through collaboration and capture learnings.

- You contextualize and communicate complex issues to generate buy-in and solutions in a simplistic way.

- You have formal qualifications in Marketing or equivalent and a minimum 5 years of experience in Digital Marketing, SEO or similar in-depth

experience using SEO specific tools (for example: BrightEdge, SEMRush, GSC, Search metrics, Majestic SEO, MOZ, crawlers)

- You have in-depth experience with website analytics and reporting tools (for example: Adobe Analytics, Google Analytics, NetInsight, Google datastudio)

- You have technical SEO experience and a good understanding of website health (404s, thin content, redirects etc.

)

- You have Meta and solid copy writing skills including on-page SEO experience (keyword research and analysis, meta data optimization)

- You have local SEO experience managing Google accounts for store announcement, local events and holidays.

- A solid understand of SEM to collaborate with the Integrated media team.

**Responsibilities**:

- Act as a member of the Integrated Media and E-commerce teams and proactively contribute to E-commerce plan/output in order to deliver to the common objectives and goals.

- Provide SEO expertise in both onsite and offsite factors across all digital channels.

- Responsible for analyzing, reviewing and implementing SEO changes and strategy to the digital channels, to increase visibility on all major organic search players.

- Research, analyze, benchmark and follow up the search engine area and implement recommendations by keeping updated on the new search engine algorithms and scoring updates.

- Perform ongoing keyword research and identify improvements for content optimization.

- Periodically report on SEO key performances indicators such as Google keyword ranking.

- Work with content editors, merchandisers and marketing teams to drive SEO in content creation and optimization and recommend content improvements.

- Contribute and collaborate around global SEO projects.

- Collaborate closely with SEM in Marketing to find the best balance across organic and paid search.

- Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA.

Our team is the voice of IKEA.

We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer.

We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication.

Of course we're also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.