Seo Technical Specialist Napoli

Seo Technical Specialist
Napoli
Campania, Napoli

The SEO Technical Specialist contributes to maximize the volume of inbound organic traffic from search engines to MSC Cruises websites, managing all search engine optimization and technical activities to increase rankings on all major search networks.

- At least 2 years' experience in a similar role with knowledge of Digital Marketing and SEO;

- Exceptional written and verbal English communication skills;

- Google Toolset: Analytics, Search Console, Data Studio, Google Trends, Lighthouse, Kwd Planner, PageSpeed, Chrome Developer Tools, Data Studio, Google Drive, Google Sheets;

- Crawling softwares: Screaming Frog (a must) and Web publishing platforms: Sitecore;

- Helpful tools: SEMrush, Sistrix, Jira, Wizaly, Qliksense Service Now, Dynatrace etc.

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- Basic working knowledge of HTML, CSS, and JavaScript;

- Degree (Computer Science preferred);

- Aptitude for data analysis (advanced formulas in Excel, Sheets) and-/or a programming language;

- Innovative, problem-solving mindset, intellectually curious, great at research, skilled at coming up with creative solutions, team player.

- Analyze websites, to diagnose technical factors that can affect the crawling or indexing of MSC Cruises websites on search engines;

- Identify solutions and produce recommendations, action items and expected outcomes in a format that multiple audiences can understand from developers to marketers;

- Ensure that fixings-/implementations delivery are on time;

- For each action? completed, test, validate the fix and measure the results;

- Spot trends and anomalies in performance data and produce actionable insights from tracking and measurement tools (Analytics, Search Console etc).

VISA REQUIREMENTS (if any)

- Right to work in Italy.

Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean.

Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf.

MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide.

As a result of a euro 6. 5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia.

The fleet's average age is 7 years, the youngest in the industry.

In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships.

As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year.

MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude.

MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship.

In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.