Serapian - Customer Engagement Intern
Serapian, a prestigious luxury Maison of Richemont Group, seeks a highly motivated and detail-oriented intern to join our Marketing department. This exciting opportunity provides hands-on experience in managing customer engagement strategies across various channels, including customer care and social media. The ideal candidate possesses a passion for the luxury industry, a strong understanding of social media best practices, and excellent communication skills.
How will you make an impact? Customer Engagement:Serve as the primary point of contact for all customer care inquiries from various sources (boutiques, e-commerce, external partners). Manage external customer care representatives, ensuring adherence to brand guidelines for service quality, response quality, and tone of voice. Monitor customer interactions (calls, emails, etc. ) to maintain consistent service quality and Richemont standards. Collaborate with internal teams (Supply Chain, E-commerce, Wholesale). Coordinate with internal teams to provide after-sales service and repair support to clients. Social Media Management:Collaborate with the Marketing Director and external partners (creative consultants, agencies) to develop and execute social media strategies. Collaborate with the PR team and external agencies to develop and manage relationships with social media influencers and content creators. Organize and facilitate regular meetings (weekly/monthly) with internal and external stakeholders to ensure effective communication and project progress. Utilize analytical tools (e. g. , Sprinklr, Meta Business Manager) to monitor and evaluate social media performance. How will you experience success with us? Currently pursuing a Bachelor's or Master's degree in Marketing, Communications, or a related field. Strong understanding of social media best practices and current trends in the luxury industry. Excellent written and verbal communication skills. Fluency in English (native fluency a plus) and Italian. Detail-oriented and highly organized. Plus: using social media analytics tools (e. g. , Sprinklr) and customer care tools (e. g. , Zendesk). Your journey with us: We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals.
Initial screening call with the Richemont Talent Team. Meeting with the Omnichannel & Client Experience Manager. Meeting with the Marketing & Comm Director Serapian.
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