Smith Ecommerce Manager Ne

Smith Ecommerce Manager
Ne
Liguria, Ne

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Smith eCommerce Manager, Province of Padua Client: Location: Province of Padua, Italy

Job Category: Other

EU work permit required: Yes

Job Reference: 174aa919352e

Job Views: 3

Posted: 02. 03. 2025

Expiry Date: 16. 04. 2025

Job Description: As the eCommerce Manager for SMITH Europe, you'll be directly responsible for building and executing strategies to drive the SMITH eCommerce business in Europe.

In this role, you will be accountable for delivering commercial website performance, website merchandising, and functionality of SmithOptics.com in Europe, our flagship digital hub.

This role leads the management of all aspects of website merchandising and site operations ensuring we deliver a seamless and frictionless experience to customers and drive traffic to meet business goals.

You will work closely with the Global eCommerce Team (based in Portland, OR), and Europe marketing, sales operations, and customer service teams to build the eCommerce business in key territories (Germany, Austria, France, Italy, UK), ultimately responsible for delivering increased website traffic, click-throughs, and conversion on site.

You will be responsible for the success of Smith's European eCommerce by leading and supporting key business responsibilities to drive our eCommerce business.

Develop digital channel strategies, plans, budgets, and forecasts to increase SMITH's penetration in Europe and ultimately drive eCommerce growth.

Manage and be accountable for all SmithOptics.com European pricing, promotions, landing pages, product launches, and online categorization to drive eCommerce business and conversions.

Lead the SmithOptics.com merchandising strategy for Europe, which includes, but is not limited to cross-sell/upsell opportunities, product recommendations, pricing, product setup, managing collections, featured products, seasonal product launches, and website experience.

Develop and lead site publication, which includes authoring, feature set, components, and deployment of rich content, with the goal to drive efficiency, accuracy, and timeliness.

Partner with Brand Team to build dynamic site plans that are connected to the marketing calendar and eCommerce sales plan to ensure the achievement of brand and business goals.

Develop the website promotional strategy to drive traffic, engagement, and conversion, while balancing a premium omni-channel brand experience.

Lead commercial reporting on website performance.

Derive insights and lead actions in areas such as per-country CRO, returns management, product mix, etc.

Develop the website sales plan to forecast inventory in accordance with seasonal demand patterns and product launches.

Be the eCommerce and customer experience voice to lead functional upgrades to the site that improve site experience, conversion rate, etc.

Identify opportunities for new features on SmithOptics.com Europe websites.

Develop business cases for online needs and opportunities, including interactive experiences, merchandising optimizations, conversion focused tactics, and evergreen content.

Manage day-to-day budget and develop the business case to secure incremental investments based on historical digital marketing performance.

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