Social & Advocacy Specialist Milano

Social & Advocacy Specialist
Milano
Lombardia, Milano

Social & Advocacy Specialist, Category, Brand

Calling all innovators, disruptors and dreamers!

- ? Join L'Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we've been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.

This could be the beginning of an unbelievable journey. Career possibilities are endless - and YOU are in the driving seat.

What's in it for you?

At L'Oréal our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L'Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.

Ready to disrupt the future of beauty? At L'Oréal you'll be asked to go beyond the ordinary and challenge the status quo. What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries and contribute to solving complex challenges!

We are looking for a talented **Social and Advocacy Specialist** for one of our brand of the Consumer Products Division. Reporting directly to the Brand and functionally to the Digital Director, **you will**:

- Define category strategy for advocacy from the identification, selection & collaboration with influencers & key profiles which will contribute to the development of brand love metrics such as share of influence, engagement, and views.

- Develop and Manage the Paid advocacy content based on consumer insights for the category and orchestrate across channels

- collaborate with the team of category to ensure a joined up and seamless comsumer path to purchase

- cocreate with the OBM the best activation in media with advocacy content

- Support the A&I Lead team to develop the activation of Ambassadors and Top influencers given clear analysis on the category and campaigns results; and to build Editorial project to support the categories in the Brand positioning strategy

- Support the team to develop social commerce/e-commerce retailers activation.

- Collaborate with the Community Manger to create and develop UGC content and conversation on earned social.

- Social listening to bring insights to support the strategy and to monitor the competition to inspire our strategy.

- Analisi & Reporting of KPIS of the activations, profile and competition

- Create and share with the community and marketing team the best practies

**You are**:

- Someone who has a clear understanding and a proven record of 360 digital communications strategy - from influencer marketing to consumer engagement in an omnichannel context (Community, Content, CRM, SEO. . etc)

- You are a digital native and are fluent in content marketing and social media success strategies.

- Experienced in harnessing behavioral data and consumer insights and translating into brand's engagement activations across multiple channels.

- A strong communicator with an ability to present ideas and strategy in visually impactful way

- Comfortable working in a complex matrix environment and influencing senior stakeholders

- Leads towards a data-driven organization and strategizes digital transformation

**You have**:

- at least **3 years of experience** in digital branding and digital communications campaigns

- A drive to strengthen our Social, Advocacy & Influencer strategy - leveraging new tools and technology to develop and evolve our consumer engagement strategies via social channels, platforms and communities

- Proficiency in social listening, a strong knowledge of social media platforms and trends, and a strong passion for digital communities and online subcultures

- a proven track record within influencer marketing - identifying the right partnerships, audiences and platforms that fit the brand values and objectives.

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