Social Media & Content Management Professional Milano

Social Media & Content Management Professional
Milano
Lombardia, Milano

Within the Group Media Relations and Content Management Unit, we are looking for a talented and proactive resource to join the team, who will report directly to the Head of Media Relations and Content Management.

The candidate will have the task of managing the social media channels of Assicurazioni Generali S. p. A. and supporting the production of multimedia editorial content, in Italian and in English.

In particular: press releases, Q&As and positioning papers, articles for generali.com, the Generali intranets, and social media, as well as videos and iconographic material.

The candidate will also have to support the coordination of external agencies and suppliers, drafting briefs and verifying their execution.

Key responsibilities of the role will include: Creating and publishing engaging content for digital channels – institutional website, social media, Group intranets, etc. Monitoring and managing the engagement on social media channelsMonitoring KPIs and delivering reports by using web & social media analytics toolsHelping promote the online presence of Generali's managers on LinkedInCoordinating with the internal functions (Marketing, HR, Investor Relations, Sustainability etc. )

and colleagues worldwide to ensure the most effective flow of information across the GroupRequirements Our ideal candidate will meet the following requirements:

Bachelor's or Master's Degree in Economics, Social Sciences, Communications, Philosophy or any related fieldAt least 3-year experience in social media management, preferably for corporate clientsPreferred experience as a journalist, as a professional in a PR agency, or in a corporate communication departmentExcellent writing skills, both in Italian and in EnglishAbility to select relevant information according to communication purposes, tailoring style and tone of voiceProven experience of personal branding for top managers on LinkedInKnowledge of the main tools for social media management and social media and web monitoringStrong attention to detail and ability to meet deadlinesPassion for creating engaging and innovative digital contentAbility to navigate quickly and effectively in the digital ecosystem through the main social media and the most relevant international information sitesExperience in the management of creative agenciesInterdisciplinary background with a specific vocation towards global economic and social issuesProven ability to work with different cultures and stakeholdersNice to have: Knowledge of French, German or SpanishKnowledge of the insurance and asset management sectorsSoft skills: Strong team attitudeProactivityCuriosity

#J-18808-Ljbffr