Social Media & Digital Consultant (Milan Or Rome) Lazio

Social Media & Digital Consultant (Milan Or Rome)
Roma
Lazio, Lazio

Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication and business strategy firm with offices in major cities throughout North America, Europe, the Middle East and Asia.

APCO combines a global perspective with local expertise to help clients around the world manage challenges, opportunities, perceptions and reputations.

APCO clients include corporations and governments; industry associations and nonprofit organizations; and many of the top companies on the Fortune 500.

The firm is a majority women-owned business.

**Key Responsibilities

Partner with client leaders to help grow key large accounts and ensure client satisfaction by:

- Having a deep understanding of the main social media platforms (LinkedIn, Instagram, Twitter, Facebook, YouTube) and keeping up with the main digital trends

- Develop evidence-based social media strategies, advising clients on how to move in the continuously evolving digital landscape

- Define and develop editorial calendars (in English and Italian) and content strategies across different social media channels including ongoing content and special campaigns

- Work in close collaboration with the design team overseeing visual assets as part of the editorial content plan

- Manage client's social media profiles, including directly publishing content and directly interacting with the online community

- Plan, implement and optimize social media adv campaigns

- Support teams with influencer engagement activities as needed, including strategy, scouting, management and coordination

- Monitor KPIs to evaluate and optimize performance

- Participate in pitches and business development

- Have a good working knowledge of digital tools (social listening, affinity-based algorithms) to execute social media audits or analyze specific topics or conversations of interest

- Work closely with digital analytics and opinion research specialists across APCO's European networks

**Qualifications**:

- Ideally, between 4-6 years' experience in a digital environment, preferably within consultancy

- Experience in social brand management communications and campaigns (e. g. , social reputation assessment, brand positioning, social crisis communications, thought leadership contents, etc.

)

- Degree/post-graduate degree relevant to the position or equivalent experience

- Proficiency in both written and spoken English

- In-depth digital sector knowledge and understanding

- Excellent communication, writing, editing and presentation skills

- Excellent client and interpersonal skills

- Strong interest in wider communications challenges facing a wide range of clients, with a cross-market approach

- Strong knowledge of social and analytics tools

**Technical skills**:

- Strong knowledge of social media management tools (e. g. , Sprout Social, Hootsuite)

- Strong knowledge of campaign manager tools

- Good knowledge of influencer engagement tools (e. g. , Meltwater)

- Good knowledge of KPIs and analytics monitoring and reporting tools (specific knowledge of social listening tools such as Talkwalker.

**About APCO in Italy

APCO's multilingual team helps clients navigate the complex policy, regulatory and media landscape in Italy, one of the largest European markets, which is currently developing a number of ambitious economic and institutional reforms to re-launch the local economy.

Our Italy team, with offices in Rome and Milan, is fully integrated with APCO's global operations and offers clients cross-sector services, empowered by an in-depth knowledge of the national landscape and a strong network of media and institutional contacts.

APCO was awarded Best Agency to Work for: EMEA Network in 2017 and 2019 and EMEA Corporate Consultancy of the year, 2019 by the PRovoke Media.