Social Media Manager Bardi

Social Media Manager
Bardi
Emilia Romagna, Bardi

Presentazione dell'azienda

Trussardi is one of the last Italian Maison, with more than 100 years history.

Founded in Bergamo as a gloves manufacturer in 1911, Trussardi is now a global name, one which can no doubt lay claim to being the first Italian 'lifestyle' brand.

Boldly challenging the conventions of fashion and luxury, Trussardi represented a way of life:

"prêt-à-vivre", encompassing everything from clothing and accessories to home design, art, food, and everything in between.

The vision of accessible and dynamic lifestyle remains steadfast at our core.

Trussardi marries timeless elegance with a global mindset, infused all the while with an authentic Milanese soul.

Descrizione del posto (Mansioni)

Trussardi is looking for a talented, passionate and creative SOCIAL MEDIA MANAGER to join our Marketing team in Milan.

He/she will be responsible for the implementation of our global social media strategy and his/her main responsibilities will be:

- Definition of the global social media platform strategy to optimize performance across

existing platforms and identify opportunities in new platforms

- Development of the global social media content strategy and leadership of social

media content briefs

- Definition of social media follower acquisition, visibility and engagement strategy.

- Regular reporting and analysis of social media performance across all platforms

- Ideation and project management for all special activations on social media (e. g.

filters,

livestream, etc)

- Ongoing management of the global social media editorial calendar across all

platforms, includingChina

- Publishing and monitoring of all social media posts across all platforms (excluding

China)

- Coordination and follow-up of all China social media content and activations, being the

central point of contact between the HQ teams and the local marketing team.

- Community management on all Trussardi social media accounts (excluding China)

- Support on all social media-related requests from all internal and external stakeholders

- Collaboration with content project manager to prepare social media guidelines to be

integrated into seasonal content packs

- Strategy and media planning for all paid social media campaigns

- Agency coordination including briefing, asset and copies deliveries, ad tracking,

approval of previews

- Social media partner relationship management, including ongoing discussions to keep

abreast of new platforms, new offers and new functionalities.

- Global plan coordination and operational support for local teams' paid social plans

Ideal Profile:

Profilo

- at least 3 years experience in social media management, ideally in a headquarter capacity

- Experience in luxury, fashion, beauty or lifestyle industries

- Deep understanding of the social media landscape, functionalities and trends

- Hands-on knowledge of Facebook Business Manager and Ads Manager; Google My Business;

and social media analysis and publishing tools such as Sprinklr or Hootsuite

- Strong grasp of Asia/China social media platforms, including major players and up-and-coming

platforms

- Fluency in English mandatory; Italian preferred