Social Media Manager Milano

Social Media Manager
Milano
Lombardia, Milano

We have an opportunity for a creative, ambitious and innovative Social Media Manager to join our global TUI Musement Sales and Marketing team where you´ll significantly grow our social media channels and their followers.

You´ll have practical experience and a strategic outlook to guide the evolution of our social media platforms and nurture an active community of travelers. If you´re looking to elevate your career to a more strategic level and wield considerable influence, this is your moment.

At TUI we believe that work is something you do not somewhere you go, therefore we are pleased to advise we can consider a hybrid working model for this role.

ABOUT THE JOB

Define the 'TUI experiences' social media strategy and track performance using dedicated social media and analytical tools to continuously inform success vs objectives set

Create content for 'TUI experiences' presence on social media, aligning with brand values, collaborating with PR, paid media, offer and brand teams for cohesive strategies, and owning the end-to-end content calendar

Working with our internal production resource to conceptualise, brief and deliver organic and paid content that drives engagement, conversion and positive sentiment, as well as brand metrics such as awareness, consideration and preference

Closely work with local markets to ensure continuous coverage of experiences on their channels and managing agencies and creators to ensure optimum output

Creating and delivering an influencer strategy and developing an active community of creators and brand ambassadors

Observing unofficial social communities as part of our wider sentiment monitoring. Supporting on crisis and reputation management as needed

Track social media performance using dedicated tools and analytics to inform our strategy

ABOUT YOU

Experienced in managing social channels including Facebook, Instagram, and TikTok. Developing and implementing winning strategies, campaigns and content

Prior experience working for a media agency, encompassing diverse brand objectives and challenges

Strong strategic and creative judgement, commercial acumen and a laser-sharp eye for detail

Driven by a passion for travel, with a thorough understanding of social and influencer landscape marketing metrics, and the capability to extract valuable insights from complex data

Experience of managing agency partners and working in an integrated team to deliver strong results

Proficient in using content creation and photo-editing tools such as? Photoshop and Canva

Powerful communicator with excellent presentation skills and ability to clearly articulate ideas

Fluent in English (written and verbal); ability in other languages especially Italian/Spanish would be beneficial but by no means essential

ABOUT OUR OFFER

Competitive salary and benefits as standard

Career progression opportunities in more than 50 countries worldwide

Develop yourself as part of a friendly, richly diverse and virtual international team

Exceptional approach to your learning - access to free learning platforms & language lessons

TUI Musement is a leading Tours & Activities business. It combines a scalable digital platform with local service delivery, to offer excursions, activities, tickets and transfers in more than 50 countries worldwide. There are over 130, 000 'things to do' in all major holiday and city destinations, which are distributed through B2B partners, via the Musement and TUI websites and direct to TUI customers. We also offer services to cruise lines through Intercruises Shoreside & Port Services in ports worldwide. TUI Musement sold around 10 million excursions, tours and activities delivered by our international colleagues located around the world and is one of the major growth areas of TUI Group.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.

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