Social Media Manager Milano

Social Media Manager
Milano
Lombardia, Milano

This is an exciting opportunity for a dynamic, ambitious and innovative Social Media Manager to join our global TUI Musement Sales and Marketing team, radically transform our social media channels and grow an engaged traveller community.

At TUI we believe that work is something you do not somewhere you go, therefore we are pleased to advise we can consider a hybrid working model for this role.

ABOUT THE JOB

Identifying smart ways to establish a strong presence of 'TUI experiences' on social media channels with a tone of voice that reflects TUI's core brand values

Working closely with the brand, PR and paid media team to shape TUI experiences owned, earned and paid social media strategies and ensure their effective delivery

Creating plans that are aligned with our commercial and marketing strategies, coordinate their delivery with other departments, and establish effective measurement frameworks and reporting

Shaping our content from planning to publishing with full ownership of the content calendar

Working with our internal production resource to conceptualise, brief and deliver organic and paid content that drives engagement, conversion and positive sentiment, as well as brand metrics such as awareness, consideration and preference

Closely work with local markets to ensure continuous coverage of experiences on their channels and managing agencies and creators to ensure optimum output

Creating and delivering an influencer strategy and developing an active community of creators and brand ambassadors

Making sure our social communities are engaged and well-managed, supporting our customer services teams with training requirements and proactive engagement opportunities

Observing unofficial social communities as part of our wider sentiment monitoring.

Supporting on crisis and reputation management as needed

ABOUT YOU

Experience of running standout social channels, and developing and implementing winning strategies, campaigns and content

An innovative self-starter who enjoys shaping the agenda and developing something from the ground up

Outward-looking, culturally and socially aware, totally plugged into the consumer media, social and influencer landscape

Strong strategic and creative judgement, commercial acumen and a laser-sharp eye for detail

A thorough understanding of marketing metrics, and the ability to draw insights from complex data

Experience of managing agency partners and working in an integrated team to deliver strong results

The ability to cultivate and maintain excellent relationships with creators, influencers, agencies and internal stakeholders

Organised, responsive, resourceful and able to juggle competing business priorities

Proficient with main content creation and photo-editing tools

Proactive and self-driven, you'll be confident working independently, but have strong team ethics

Powerful communicator with excellent presentation skills and ability to clearly articulate ideas

Fluent in English (written and verbal); ability in other languages especially Italian/Spanish would be beneficial but by no means essential

Comfortable working in a large pan European business, where occasional international travel will be required

ABOUT OUR OFFER

Competitive salary and benefits as standard

Career progression opportunities in more than 50 countries worldwide

Develop yourself as part of a friendly, richly diverse and virtual international team

Exceptional approach to your learning - access to free learning platforms & language lessons

TUI Musement is a leading Tours & Activities business.

It combines a scalable digital platform with local service delivery, to offer excursions, activities, tickets and transfers in more than 50 countries worldwide.

There are over 130, 000 'things to do' in all major holiday and city destinations, which are distributed through B2B partners, via the Musement and TUI websites and direct to TUI customers.

We also offer services to cruise lines through Intercruises Shoreside & Port Services in ports worldwide.

TUI Musement sold around 10 million excursions, tours and activities delivered by our international colleagues located around the world and is one of the major growth areas of TUI Group.

We love to see your uniqueness shine through and inspire the future of travel.

If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.

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