Social Media Manager Parma

Social Media Manager
Parma
Emilia Romagna, Parma

Are you looking for an exciting opportunity to grow your career in the field of social media management?

We are searching for a highly motivated and creative Social Media Manager to join our dynamic team.

What success looks like for this role: Proven experience in social media management.

In-depth knowledge of major social channels and digital trends.

Ability to create creative and engaging content.

Excellent written and verbal communication skills.

Ability to analyze data and metrics to measure the effectiveness of strategies.

Attention to detail and results-oriented.

Creativity and innovative mindset.

Job Responsibilities Creation and implementation of social media strategies to promote our brand and increase customer engagement.

Management and monitoring of company pages on major social channels, including Facebook, Instagram, X, and LinkedIn.

Creation of engaging content, including posts, images, and videos, to promote products/services and stimulate conversations.

Monitoring industry trends and social media metrics to adapt the strategy and achieve optimal results.

Collaboration with the marketing team to integrate social media activities into broader marketing campaigns.

Responding to customer inquiries and managing online interactions professionally and effectively.

Qualifications Education : A bachelor's degree in marketing, communications, journalism, or a related field is often preferred but not always required.

Experience : Proven experience in social media management is essential.

This could be gained through internships, previous job roles, or personal social media projects.

Knowledge of Social Platforms : Familiarity with various social media platforms (e. g. , Facebook, Twitter, Instagram, LinkedIn, TikTok) and their best practices.

Content Creation : Ability to create engaging content, including text, images, videos, and other multimedia formats.

Social Media Advertising : Proficiency in running and managing paid social media advertising campaigns, including knowledge of ad targeting and budgeting.

Analytics : Strong analytical skills to measure the success of social media campaigns and make data-driven decisions.

Familiarity with tools like Google Analytics and social media analytics platforms.

Strategic Thinking : The capability to develop and implement social media strategies that align with overall marketing and business goals.

Community Management : Managing online communities and engaging with followers/fans in a professional and brand-appropriate manner.

Communication Skills : Excellent written and verbal communication skills, as well as the ability to convey the brand's voice and tone effectively.

Graphic Design : Basic design skills or familiarity with graphic design tools can be a plus for creating visually appealing content.

Crisis Management : Ability to handle and respond to negative comments or PR crises on social media.

SEO Knowledge : Understanding of how social media can impact search engine optimization (SEO) and the ability to optimize content accordingly.

Project Management : Effective time management and organizational skills to handle multiple social media campaigns and projects simultaneously.

Adaptability : Social media trends change rapidly, so a willingness to adapt to new platforms and technologies is crucial.

Legal and Ethical Compliance : Awareness of legal and ethical considerations in social media, including copyright, privacy, and disclosure regulations.

Team Collaboration : The ability to work collaboratively with other marketing team members and departments.

Creativity : A creative mindset to come up with innovative and engaging social media content and campaigns.

Customer Focus : Understanding and meeting the needs and preferences of the target audience.

Continuous Learning : A commitment to staying updated with the latest social media trends, algorithms, and best practices.

Problem-Solving : Being able to troubleshoot issues and come up with solutions when faced with challenges in social media management.

PREFERRED: Project management experience in PR and Digital PR strategies.

Full knowledge on B2B and B2C Digital and Social Media Campaigns.

In-depth knowledge of brand strategy for companies/products/services.

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