Social Media Marketing Specialist Lazio

Social Media Marketing Specialist
Roma
Lazio, Lazio

Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders.

We are seeking a social media marketing specialist withat least 2 years of experience in a similar roleidentifying audiences, collaborating with a marketing team and implementing organic social media campaigns that generate demand for software products.

Experience in the financial services or trading sector is a plus. Job Description The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition.

Create and maintain a strong online presence for our growing company.

As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties.

This includes: • Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

• Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions and managing our community • Craft compelling and brand-aligned copy for social media posts that resonates with our audience and drives engagement • Optimizing company pages within each platform to increase the visibility of the company's social content.

• Managing all user-generated content in line with the moderation policy for each community.

Engaging with users by answering questions, directing them to the appropriate departments for clarification and providing them with a value-added experience.

• Creating and managing editorial calendars and syndication schedules • Continuously improving our social media presence by capturing and analyzing the appropriate social data/metrics, insights, and best practices.

Creating weekly reports to review this data and then acting on the information with the ultimate goal of increasing the size of our community and improving engagement.

• Collaborating with other departments to manage reputation, identifying key players, and coordinating actions including live streaming and special events on our web properties and partner sites.

Requirements: Experience: 2+ years of experience in social media management or a related field.

Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).

Experience with design tools (e. g. , Canva, Adobe Creative Suite, Figma) to create visually appealing posts.

Knowledge of social media scheduling tools (e. g. , Hootsuite, Sprout Social, metricool) to streamline content management.

Strong communication skills with an eye for detail and creativity.

Plus: Experience in (specific industry, e. g. , tech, finance, e-commerce) or a background in content creation for a digital-first brand is a bonus. What we offer 100% remote work Paid annual & sick leave Compensation of new equipment and software Sponsorship of training A great international team and friendly environment