Social Media Specialist Ari

Social Media Specialist
Ari
Abruzzo, Ari

The Sofidel Group

The Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide.

Established in 1966, the Group has subsidiaries in 12 countries - Italy, Spain, the UK, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania and the USA - with more than 6, 000 employees, net sales of 2, 173 million Euros (2020) and a production capacity of over one million tonnes per year (1, 428, 000 tonnes in 2020).

"Regina", its most well-known brand, is present on almost all the reference markets.

Other brands include: Softis, Le Trèfle, Sopalin, Thirst Pockets, KittenSoft, Nalys, Cosynel, Lycke, Nicky, Papernet.

A member of the UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to reducing its impact on natural capital and maximising social benefits, setting as objective the creation of shared added value for all stakeholders.

Sofidel's greenhouse gas (GHG) emissions reduction targets to 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with reductions required to keep warming to well-below 2°C, in line with the goals of the Paris Agreement.

PURPOSE

To implement group digital strategies through the social media in order to achieve a superior customer engagement and intimacy with targeted virtual communities, promoting online Group products and brands.

**MAIN RESPONSIBILITIES**:

- Liaises with the digital team in order to develop, implement, improve and measure the social media strategy for all the Group business lines in all countries

- Creates editorial calendars for all Group social accounts and manages the process of planning, creation, approval, publishing, monitoring and reporting of social media contents

- Develops compelling and relevant social campaigns to promote Group brands and products in social media

- Sets up and optimizes brands pages within each social platform

- Continuously improves Group social presence by capturing and analyzing the appropriate social data/metrics, insights, best practices and innovations

- In collaboration with external agencies, moderates all user-generated content in line with the moderation policy for each community

- Analyses regularly the assigned digital KPIs creating detailed reports and implements improvement and optimization solutions

- Guarantees social campaigns are in line with assigned targets

- Assists in the digital Marketing planning

- Relates and coordinates activities with local and international external agencies and partners

- Implements and monitors the assigned budget for social media.

- Participates actively in the Group digitalization process

- Spreads enthusiasm in the Group on digital topics

- Promotes a safety-focused corporate culture

- Applies Company Principles and Values

**ADDITIONAL REQUIREMENTS

- Solid understanding of how each social media channel works and how to optimize content

- Proven working experience in social media marketing or as a Digital Marketing Specialist

- Demonstrable social networking experience and social analytics tools knowledge

- Good understanding of social media KPIs

- Excellent consulting, writing, presentation and communication skills

- Positive and passionate on digital topics, specifically social media

- Good time-management skills, detail oriented with good multitasking and organisational ability, critical thinker and problem-solving skills

- Team player, with great interpersonal and communication skills

- Fluent in Italian and English, any other language would be considered a plus

- BS in Marketing, Communication or relevant field