Specialist, Industry Marketing Milano

Specialist, Industry Marketing
Milano
Lombardia, Milano

WHAT MAKES US A GREAT PLACE TO WORK**:

We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility.

We are currently ranked the #1 consulting firm on Glassdoor's Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years.

We believe that diversity, inclusion and collaboration is key to building extraordinary teams.

We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally.

We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

**WHO YOU'LL WORK WITH**:

The Specialist, Industry Marketing will support several industry practices (e. g.

Retail, Financial Services, Consumer Products, Transportation, etc. )

and work closely with our Industry Marketing Practices leaders to develop comprehensive marketing strategies that support Bain's commercial objectives.

**WHAT YOU'LL DO**:

- In conjunction with Leadership, support execution of Industry Marketing strategies

- Support draft iterations of practice strategy

- Support industry practice content strategy execution

- Coordinate Industry Practice IP creation (e. g.

briefs, graphics) for industry practice's most relevant topics within region

- Monitor and coordinate the identification of key stakeholders for the practice (e. g.

promoters, clients, prospects, influencers, alumni, reporters, etc.

)

- Provide ad-hoc support to the Manager on global Practice strategy development and refinement

- Assist Industry Practice Manager in operational activities such as budget and annual planning (e. g.

data collection, analysis, coordination, etc.

)

- Provide strategic input to the Industry Practice Marketing budget and planning process

- Execute recommendations as needed

- Execute Industry Practice Marketing activities across campaigns

- Implement campaigns working with relevant Centers of Excellence and Market reputation teams

- Execute campaigns with optimal marketing mix

- Support development of marketing light assets mainly but not restricted to social media (posts, short videos, etc.

)

- Working with Conferences & Events CoE / Market reputation teams.

Identify timing, location and target audience to supervise best in class and premium events across the region

- Maintain Marketing tools including webpage, content distribution platform, and bios

- Nurture and support 3rd party partnerships, sponsorships, and conferences/events

- Ensure activities reach key client decision-makers (e. g.

promoters and influencers at clients, alumni with decision-making/influencing power, and other influencers) by leveraging all available channels

- Provide analytical support as needed (e. g.

reporting, data analysis, tracking) including monitoring KPIs and performance to provide a comprehensive view of the current state of industry Marketing

- Track marketing budget to ensure it stays on target

- Monitor and analyze campaign KPIs (e. g.

click rates, leads)

- Work collaboratively with Industry Marketing team and other functions

- Focusing on, but not exclusively with, Capability and Account Marketing to ensure plans are aligned / complementary and to achieve Bain Marketing's goals, provide input to continuously improve processes and effectiveness

- Success will be defined by close collaboration with many different stakeholders: Practice teams (PPK), core marketing functions (including primarily account marketing, Capability Marketing, some Centers of Excellence's, market reputation.

)

- Support an innovation focused function

- Proactively suggest improvements in ways of working

- Ensure flexibility and constant focus on innovation to adopt relevant technology and tools.

Embrace the use of digital tools and data to constantly improve job efficiency

**ABOUT YOU**:

Required

- An undergraduate degree in Marketing / Communications or business

- 3-5 years of relevant B2B marketing experience with a proven track record in digital marketing, campaign management, and project management

- Expertise and previous experience in marketing programs and processes

- Demonstrated ability to take a lead on coordinating and executing distinct projects and/or large and regional events, including managing the budget, contributing to objective/goal definition, etc.

- Demonstrated ability to understand relevant industry practice marketing objectives and priorities, as well as content

- Ability to proactively conceive and suggest new approaches and solutions

- Effective written and oral communication skills, ability to liaise as knowledgeable Bain marketing representative with stakeholders of various seniorities with mínimal input from Manager

- Client-centric mindset, problem-solving