Sr Brand Manager Eliquis - 12 Months Secondment Lazio

Sr Brand Manager Eliquis - 12 Months Secondment
Roma
Lazio, Lazio

Sr Brand Manager Eliquis - 12 months SecondmentApply locations Italy - Rome time type Full time posted on Posted 2 Days Ago job requisition id 4928274

MISSION: Ensure Eliquis strategy, forecasting & brand plan orchestration towards commercial excellence peri & post LoE with focus on NOAC market evolution with branded & Gx dynamics.

MAIN RESPONSIBILITIES: Develop and implement strategically and cross-functionally aligned customer focused brand plans, programs and initiatives for the local market, in partnership with field and supporting functions.

Accountable for strategic planning and business cases & evaluation, spending and controlling assigned budget, develop forecasts, develop a tailored brand communicational strategy so as customer value propositions and solutions.

Work closely with international brand teams to deliver on market responsibilities, including input to strategy, content & initiatives on top of strategic evaluation and performance measurement.

Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws & regulations.

BASIC QUALIFICATION: University Degree (scientific or economic).

7+ year experience in marketing.

Extensive experience in managing high caliber brands at mature and launch stages.

Experience in cardio-metabolic therapeutic area is a plus.

Strong business acumen and analytical skills to help set team priorities and strategies.

Agile mindset.

Leadership without authority.

Executive presence and strong communication skills.

Flair for action & performance management, KPI setting and monitoring.

Fluency in Business English and Italian.

Good knowledge of computer skills.

Adherence to Pfizer Values: Courage, Excellence, Equity and Joy.

For External Candidates: Temporary Position (12 months fixed term contract).

Deadline to apply: February 10, 2025.

Work Location Assignment: Hybrid.

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