Sr Brand Manager Eliquis - 12 Months Secondment Lazio

Sr Brand Manager Eliquis - 12 Months Secondment
Roma
Lazio, Lazio

Sr Brand Manager Eliquis - 12 months Secondment Apply locations Italy - Rome time type Full time posted on Posted Yesterday job requisition id 4928274 MISSION: Ensure Eliquis strategy, forecasting & brand plan orchestration towards commercial excellence peri & post LoE with focus on NOAC market evolution with branded & Gx dynamics. MAIN RESPONSIBILITIES: Develop and implement strategically and cross-functionally aligned customer focused brand plans, programs and initiatives for the local market, in partnership with field and supporting functions. Accountable for strategic planning and business cases & evaluation, spending and controlling assigned budget, develop forecasts, develop a tailored brand communicational strategy so as customer value propositions and solutions. Work closely with international brand teams to deliver on market responsibilities, including input to strategy, content & initiatives on top of strategic evaluation and performance measurement. Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws & regulations. BASIC QUALIFICATION: University Degree (scientific or economic). 7 year experience in marketing. Extensive experience in managing high caliber brands at mature and launch stages. Experience in cardio-metabolic therapeutic area is a plus. Strong business acumen and analytical skills to help set team priorities and strategies. Agile mindset. Leadership without authority. Executive presence and strong communication skills. Flair for action & performance management, KPI setting and monitoring. Fluency in Business English and Italian. Good knowledge of computer skills. Adherence to Pfizer Values: Courage, Excellence, Equity and Joy. For External Candidates: Temporary Position (12 months fixed term contract). Deadline to apply: February 10, 2025. Work Location Assignment: Hybrid. J-18808-Ljbffr