Sr Country Marketing Manager (Thv)
Lead the execution of marketing plans in assigned country including strategies and tactics.
**Key Responsibilities**:
- Maintain contact with local KOLs and develop high quality relations with other health care professionals, Drive the event strategy of the country, aligned with local dynamics/needs and EU event strategy, Identify new growth opportunities within the HCPs segments
- Drive the implementation of new product launches and ensure strong launch execution, contribute to the establishment of the vision, strategy and objectives of the THV division in large sized country
- Implement locally the Therapy Development initiatives and Economic Value campaigns
- Drive the execution of THV Marketing Campaigns
- Identify opportunities in the assigned country and develop specific action plans to tackle them
- Stay abreast of market Dynamics and analytics (market size and trends, competitive situation, reimbursement, )
- Support local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training and clinical marketing activities
- Other incidental duties
**Education and Experience**:
Bachelor's Degree 10 years years experience of work experience Required or
Master's Degree or equivalent 8 years years experience of related experience working in sales, marketing, or healthcare industry Required
**Additional Skills**:
- Proven successful project management skills
- Proven expertise in Microsoft Office Suite
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Recognized as an expert in own area with specialized depth within the organization
- Expert understanding of related aspects of marketing concepts and principles
- Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics
- Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
- Strict attention to detail
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
- Ability to manage competing priorities in a fast paced environment
- Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
- Consult in project setting within specific marketing area
- Adhere to all company rules and requirements (e. g. , pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
What is it like to work at Edwards Lifesciences in Italy?
As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.
We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally.
To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others).
Edwards Lifesciences in Italy also offers the following benefits:
Competitive compensation and benefits package
Flexible working hours, remote working
Life Insurance
Accidental Death & Disability Insurance
Telemedical Services
Meal vouchers
Service Awards
Employee Stock Purchase Programme
Employee Assistance Programme
Comprehensive Wellness programme including preventive cardiovascular screening, educational events, on-site fitness center, lessons with personal trainer, fruit in the office, charity activities and much more.
Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits.
Benefits policy and components may vary by location.
About Edwards Lifesciences
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring.
Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to a
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