Store Commercial Activity Leader Ari

Store Commercial Activity Leader
Ari
Abruzzo, Ari

Who you are

'- Formal qualifications in Marketing, Sales, Business Management or equivalent

- Minimum 5 years of experience in sales operations and delivering results

- Broad knowledge of IKEA concept, brand objectives, values and vision

- Experience in planning, driving output and measuring performance

- Knowledge of operational plans and goals as well as follow up on KPIs

- Broad knowledge of the possibilities to activate sales and the use of the commercial calendar and relevant associated store activities

- Good knowledge of sales mechanisms and the pulse of the market (customers, competition, news)

- Sufficient knowledge about the local market environment, expectations from customers today and tomorrow to secure that commercial and service offers meet customer demands and needs in all touch points

- Passionate about understanding the behaviours of the many people, the local Life at Home and current Home Furnishing trends

- Good knowledge of Italian and English

**Responsibilities**:

To lead the development of efficient and effective multichannel commercial activities throughout the year, to drive traffic, maximize sales, profit and ensure vitality in the stores.

- Lead the development of selling commercial activities, specifically to optimize the commercial calendar development process

- Contribute to the development of Commercial Calendar through providing overall plan for local events and Selling specific Commercial Activities

- Evaluate the performance of Selling related activities during and after execution in order to identify improvement areas

- Measure performance through on time and complete process management of the commercial calendar, including alignment with messaging calendar and supply, and contribution of promotional events to overall growth goals

- Act as a member of the Selling team and proactively contribute to the Selling agenda in order to deliver to the common objectives and goals

- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and to maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)

- Be an active player in driving an open and sharing climate, be a role model of the IKEA values and contribute to the transformation of IKEA

- Contribute to the development of Loyalty Activities and to the strategy of impulsive buying

Together as a Team

We are the ones meeting our customers - in our stores, online, in our catalogue and beyond.

We have knowledge of the IKEA product range, local markets and customer needs and we constantly find new ways of making real connections with our customers to maximize sales and profitability.

Together with thousands of colleagues around the world we're a diverse team working for the continued global success of the IKEA Concept - a concept that helps millions of customers create a better everyday life!