Strategic Marketing Manager Bardi

Strategic Marketing Manager
Bardi
Emilia Romagna, Bardi

Company Description

Are you looking to grow or advance your career with a company that will support you to reach your full potential?

Our seven industry-leading business segments offer career development and learning opportunities in more than 50 countries across the globe.

We're committed to investing in our people and aim to support our colleagues in their development and long-term career growth with ITW.

Our decentralized, entrepreneurial culture empowers you to think and act like a business owner. We aspire for everyone to perform to their full potential and value the unique and diverse perspectives, experiences and ideas that makes us better together.

The ITW Business Model gives us the tools to focus on what's most important, and we're grounded in our values of Integrity, Simplicity, Trust, Respect and Shared Risk.

We're proud of what we do and even more proud of how we do it.

ITW Appliance Components serves all the major Appliance OEM in the US, Europe, Asia, and Mexico and their tier suppliers. This global division manufactures mechanical, electromechanical, and electrical components and assemblies with a variety of manufacturing processes. We have locations in the US, China, Mexico, the UK, new Zealand, Slovenia, Bulgaria, and Italy.

Maintaining advanced global engineering and manufacturing facilities.

Identifying customer needs to provide continued added value solutions.

Continually improving processes, materials, and designs to ensure every solution exceeds customer expectations while providing unparalleled value.

The Strategic Marketing Manager will manage and support the development of the Product portfolio in a competitive and dynamic market. You will constantly monitor and measure growth opportunities within core markets. We are looking for an ambitious individual to take the lead in understanding adjacent growth opportunities to drive new product development, focusing on value adding solutions for customers.

**Market Landscape** - The Strategic Marketing Manager will have a full understanding of the market dynamics including customer and consumer trends, competitive trends and actions and will drive market sizing efforts to ensure focus on addressable market.

**Opportunity Mapping -** Through research and market data understand our customer needs and translate those needs into actionable pain points and opportunities, measure, monitor and prioritize the 80 opportunities and work with Product Managers and commercial teams on Value Proposition and Go-To Market strategy and communications plan. Analyze and communicate sales trends for given product lines using dashboards and tracking reports Create and implement annual growth plans and product strategy.

**Customer Back Innovation** - Execution of the new product development roadmap to capitalize on key

market opportunities and champion the Customer Back Innovation stage gate process through crossfunctional leadership including: strategic fit, competitive analysis, prioritized customer pain points, value proposition, business case. Validating value propositions for products using Market Insights and Research, Develop and maintain a keen awareness, analysis and communication of competitor and market trends. Attend events, exhibitions and conferences to network and gain further insights which may include evenings and weekends from time to time.

**Qualifications

- Evidence of developing and implementing commercial/marketing strategies.

- Ability to identify opportunities, creating solutions and implement effectively.

- Technical competence.

- Ability to unlock opportunities within the market to expand sales.

- Experience of Sales or Marketing preferable.

- Highly self-motivated and driven to succeed.

- A good standard of education.

- Ability to influence internal and external stakeholders to change behavior through persuasive

- communication.

- Ability to maintain positive relationships to support collaborative working.

- Keen attention to detail.

- Ability to effectively prioritize and execute tasks.

- Flexibility to travel

**Additional Information

Must be willing to travel as necessary to fulfill the job responsibilities. Travel estimate for this position is estimated to be 30%.

All your information will be kept confidential according to EEO & GDPR guidelines.