Strategic Marketing Manager - Industrial Firenze

Strategic Marketing Manager - Industrial
Firenze
Toscana, Firenze

Strategic Marketing Senior Manager - Industrial

**Would you like to shape our strategy for the future of Energy products and clean technologies?

**Would you like the opportunity to work in a dynamic role, responsible for market growth?

**Join our Strategy and Marketing Insights Team

Our Strategy & Marketing Insights team plays an important role in providing vision and focus to position the Industrial & Energy Technology (IET) business as a leader in energy transition for Gas Technology, Climate Technology and Industrial technologies in line with Baker Hughes net zero emission 2050 target. Our group of highly analytical and strategic thinkers understand market trends and their impact on the business/customer needs and how IET can support their profitable growth.

**Partner with the best

You will support the IET organization to lay-out the vision and drive focus on the energy transition, by providing scenario analysis and quantitative assessment of key trends and impact on Industrial and Hard to abate segments within IET. You will lead Market analysis, Go to Market Strategy Development, New Market Assessment, Competitive Intelligence Gathering and Voice of Customer (VOC) insight generation for new products and new solutions in the energy transition space, supporting the development and the execution of the strategy, helping to position IET as market leader in new spaces.

As a Strategic Marketing Senior Manager - Industrial, you will be responsible for:

- Developing and synthetizing a clear view of the Energy sector and Industrial market dynamics, long term trends, drivers and profitability at global level.

- Accounting for market sizing, including provide and examine projects and opportunities list, analyzing after market opportunities, brownfield upgrades and replacements.

- Scouting new markets and adjacencies for IET, suggest growth areas for the business-, short

- and long-term growth opportunities, develop business case for future organic/inorganic plays.

- Understanding of key players and actors, sub/segment ecosystem, customers' behaviors and specific product needs and customers segmentation structures.

- Working with platforms to develop product positioning, competitiveness, and value proposition.

- Leading strategic playbook and business review preparation, partnering with Industrial platform leaders and functions to develop strategy and action plans, supporting business case development.

- Lead Market studies and Voice of Customer analytics to support the product and go to market strategy development and execution, being a critical partner for the commercialization and communication team to increase market penetration leveraging.

**Fuel your passion

To be successful in this role you will:

- Have BSc. or MSc. from an accredited university or college.

- Demonstrate a solid background in Marketing or related field (i. e. product leadership, commercial roles in the energy industry, commercial finance analysis).

- Have an impressive affinity towards the energy transition world, ideally with an existing track record.

- Demonstrate accountability for functional, business, and broad company objectives, integrate and develop processes that meet business needs across the organization.

- Have very good analytical and process skills, ability to understand the story behind the numbers.

- Have very good oral and written English language skills.

- Show high knowledge of MS Office.

**About Us**:

We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner and more efficient for people and the planet.

**Join Us**:

Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.