Strategic Planner Milano

Strategic Planner
Milano
Lombardia, Milano

Descrizione dell'azienda

**_

Publicis Groupe: win in the platform world!_

**Starcom **is part of Publicis Groupe, the **world's third largest communications** group.

**What can we do as Publicis Groupe?

Known for its world-renowned **creativity**, best in class **technology**, **digital **and **consulting expertise**, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.

**And what makes us unique?

A **Connecting Company**, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - **Power of One**!

**About Starcom

Do you believe in the alchemy between people and technology?

Are you convinced that this synergy can generate impactful emotions for brands and customers?

Then, with over 5, 000 dreamers around the world, **Starcom is the right agency for you**!

Click here to find more about us.

Descrizione del lavoro

Your **to-do** list:

- Craft **omnichannel strategies unlocking client's growth**, sourcing from multidisciplinary team contribution: media, research & Insights, data science, content and cross industry category leads

- ** Design outstanding presentations** aimed to successful driving the client's attention and orienting decisions

- Team up with senior strategists and business teams in **face-to-face presentations** to clients, both at local and global scale.

- Lead **consumer analysis** (socio-demo / attitudinal / behavioral profile, media use, digital approach, consumer portrait development) with the production of insights through the use of databases (proprietary or market), desk research, or activating qualitative / quantitative research (online Survey / Focus groups).

- ** Category analysis** with identification of the main trends, framing of the competitive context, monitoring of key players, identification of the challenges for the brands being analyzed; including marketing mix modeling or attribution analysis.

- Clients' **business and brand understanding**, crafting media activations and consumer insights into holistic projects that talk to all the stakeholders.

- Use of the main market data sources (consumer based, media investment, media fruition, digital behavioral data).

Interested?

Keep reading. . .

**Starcom **is looking for a professional to be included in the Strategy team with the role of **Strategic Planner** (2/4 years of experience).

In this role you will be shaping our clients' future, combining client's **business understanding**, **consumer insights** and the vision of how media **unlock client's growth** in the platform world.

You will partner with brilliant people, both at **local and global** scale, working in the field of **business, media, content, data science, ecommerce** to frame outstanding omnichannel media strategies delivering results.

Qualifiche

If in your **past experience**:

- You developed **fluency in understanding Client business goals**:

- You developed skills in **building communication platforms**:

- You developed skills in **decoding advertising challenges and solutions**:

- You developed strategy vision, from analysis to execution and measurement

- You developed skills in processing business data

- you developed excellent knowledge of **Excel, Power Point and Word**:

- ** you developed at least 3/4 years of experience** in the same or similar role

- you got the ability to use tools to query and analyze market and / or proprietary databases

- you developed good knowledge of the main business, brand and communication KPIs and their understanding

- you developed **familiarity with the interpretation of quantitative and qualitative research outputs**:

- you got the ability to synthesize and extrapolate key learnings to be applied to strategy documents

- you developed g**ood knowledge of media advertising offer in the market and relative KPI / media monitoring**:

- you developed experiences in working with analysts on marketing mix model applied to media campaigns

This opportunity does not provide relocation support.

Informazioni aggiuntive

We take care of our **talents** and their **wellbeing**:

- ** Future of Work**: flexible hours and **smartworking**:

- ** Corporate benefit**: a platform dedicated to our people full of offers, discounts and more

- ** Learning&Development**: a tailored learning path, individual and needs based approach, always on!

- ** Corporate Wellness**: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is **_Viva la difference_**?

With or without D. Lgs.

198/2006, we can't wait to meet you and welcome you, **whoever you are!

Find more about Publicis Groupe Italy and our values on our official IG page here.