Strategic Planner Lazio

Strategic Planner
Roma
Lazio, Lazio

YAM112003 is looking for a Strategic Planner to be included in its Strategic Services Department. The person in this role must have a knowledge of branding techniques and marketing frameworks, while being able to think out of the box to enable creativity and identify actionable consumers insights. He / she will report to the Head of Strategy and will collaborate cross-department with creative directors.

Responsibilities :

Support to assess brand positionings, monitor the competitive arena and identify market opportunities for our clients and prospects.

Build brand positionings and cross-channel strategies.

Support to manage researches on creative solutions, consumer trends, best cases and marketing channels on an ongoing basis.

Support to define target audiences and identify consumer insights.

Partner with the creative team to identify creative ideas in line with brand objectives and consumer behaviours.

Develop communication strategies both online and offline.

Manage presentations and create impactful narratives.

Requirements : 6+ years of experience in a similar role.

Knowledge of brand communication and marketing principles.

Knowledge of social media and digital content.

Experience in advertising strategies, media frameworks and content formats.

Excellent use of MS Powerpoint.

Excellent written and verbal communication skills.

Basic knowledge of MS Excel and comfortable with data.

Very good English.

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