Strategic Planner - Extrcacurricular Internship
Company Description
Publicis Groupe: win in the platform world! Publicis Groupe is the world's third largest communications group.
What can we do as Publicis Groupe?
Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.
And what makes us unique?
A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One!
About Starcom Starcom is a global, fast-growing media agency grounded in the founding principle that understanding consumers' motivations is at the center of our strategies. Each day, we apply this belief to harness the transformative power of data, AI and technology to move businesses and our people's careers forward.
Job DescriptionThe Strategic Planner intern will operate in partnership with senior strategic planners by contributing to clients and new business projects.
Your to-do list:
Understanding industry scenario, agency dynamics and cultureDeveloping a strategic mindsetAcquiring knowledge of key proprietary and industry toolsIdentifying cultural trends and consumer mindset for a number of market categories (FMCG, beauty, banking, etc. ) by conducting desk research or database queriesFraming consumer insights and consumer journeys by elaborating several data points such as socio-demo/attitudinal/behavioral profileInspiring the Media and Communication Plan architecture on the wider set of channels, including branded content, digital, commerce. Also in partnership with creative agenciesCreating executive summaries and reports starting from Client brief, Market research, Media AnalysisQualificationsPrevious experience in media, research, and marketing field is a plusPassion for social media is welcomeKnowledge of the Office Suite (mainly Excel and PPT)Strong oral and written communication skillsBasic knowledge on Marketing & AdvertisingKnowledge of new and cutting-edge technology is a plusAdditional InformationWe take care of our talents and their wellbeing:
Future of Work: flexible entrance and smart working 2 days per weekCorporate benefit aligned with the hiring levelLearning & Development: a tailored learning path, individual and needs-based approach, always on!Corporate Wellness: free access to online training classes for your physical and psychological wellbeingDid you know that our motto is Viva la difference?
With or without D. Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are! Find more about Publicis Groupe Italy and our values on our official IG page here.
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