Superga - Marketing Specialist Torino

Superga - Marketing Specialist
Torino
Piemonte, Torino

About us

**BasicNet Group

BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including **Kappa®**, **Robe di Kappa®**, **Jesus® Jeans, ** **Superga®**, ** K-Way®**, **Sebago®**, **Briko®** and **Sabelt®**.

Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.

**Superga

Superga is an iconic footwear brand for sports and leisure time that introduced the innovative rubber vulcanisation technology in 1911.

Today, Superga shoes are commonly known as the "People's Shoes of Italy" due to their prestige and reputation.

**Who we are looking for

We are looking for a **Marketing Specialist** to join the BasicNet Group in the headquarter offices in Turin.

He/she will be responsible for supporting the development and execution of marketing campaigns, communication materials to support the launch of collections, overviewing the Italian market.

**Knowledge, Skills and Abilities required

- Bachelor's degree in Marketing, Communications, Business, or a related field

- Proven experience in marketing, preferably in a similar role (2-3 years)

- Strong project management skills with the ability to meet deadlines and manage multiple tasks

- Bilingual in English language

- Graphic skills (Adobe Creative Suite)

**Key responsabilities

- Develop and execute localized marketing strategies.

- Plan and manage product launches, ensuring alignment with global strategies while tailoring campaigns to the Italian market.

- Manage relationships with local media, PR agencies, and influencers to secure press coverage, brand partnerships, and product placements.

- Support retail and e-commerce initiatives, developing promotional strategies, in-store activations, and online campaigns to boost sales.

- Manage content creation, including brand guidelines, presentations, selling points, advertising materials, in-store assets, press materials and e-commerce materials.

- Analyse market trends, consumer behaviour, and competitor activities to identify opportunities and adjust marketing strategies accordingly.

- Collaborate with sales, distribution teams and local agents to align marketing efforts with business objectives and drive sell-through.

- Monitor and report on campaign performance, optimizing strategies based on key metrics and insights.

- Manage event activations leveraging local opportunities to enhance brand visibility and engagement.

**Why join us

**_ Why Join Us_

**BasicEducation** is the division of BasicNet Group dedicated to the development and implementation of corporate training plans.

- Onboarding_

You will learn about our business model and business processes with the opportunity to get up close and personal with how our stores work.

- Continuous Training_

You'll have the opportunity to develop role skills through specific individual or group training courses.

**BasicWelfare

- Benefits_

You will benefit from discounts on our products.

? You will have promotions to participate in sports and cultural activities and free access to our BasicGym.

- BasicCare_

You will be able to ship and pick up your personal packages at the company's premises.

- You will be able to take advantage of flexible work hours in and out.

- BasicNet is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming everyvoice and idea.

In addition, BasicNet offers opportunities for professional and personal development, providing the resources and tools necessary for growth and success. _