Sustainability Marketing Manager Bardi

Sustainability Marketing Manager
Bardi
Emilia Romagna, Bardi

It is growing, evolving and leading the way through the next industrial revolution one that will combine the imagination of people with the power of machines to create, solve and improve across the globe. As part of our commitment to making the world more productive and sustainable, we are seeking a dynamic marketing professional to lead the marketing strategy and execution for our sustainability programs.

You will own developing the go-to-market strategies, building consensus across teams and coordinating execution across regions and channels.

You will work with a cross-functional team to define, develop, and execute innovative marketing programs that drive awareness and maximize impact globally. SUMMARY OF RESPONSIBILITIESResponsible for the overall planning, budgeting, and delivery of global commercial marketing programs and campaigns that include inbound/outbound marketing, media relations, events, sales enablement, training and other pre-sale marketing communication tactics. Leverage research and analyze data to develop a deep understanding of sustainability in manufacturing/production environments.

Develop understanding of customer needs across segments, industry trends, and competitive landscape.

Translate market, industry, and product research within to address new market opportunities to inform messaging and positioning. Create compelling stories by clearly articulating the value delivered and outcomes achieved to meet sustainability goals.

Manage commercial programs for market/segments with different target audiences and drivers.

Work with cross-business and cross-regional teams to leverage expertise where is it available to get the job done. Collaborate and coordinate closely with stakeholders as well as the broader marketing organization, agencies, public relations, and sales organization.

Work effectively with regions to develop programs that meet global needs or can be easily leveraged globally. Identify metrics to measure every program. Understand the tools available to determine the metrics. EXPERIENCE and EDUCATION REQUIREMENTSBS or BA degree or equivalent experience, preferably in marketing or communications.

Experience in marketing, preferably in an industrial setting.

Industry-relevant and corporate sustainability experience is preferred. Desired QualificationsA minimum of 5 years experience in marketing, preferably in an industrial setting.

Strong project management, interpersonal, organizational, and written/verbal communication skillsAbility to sell ideas and present strategies at an executive levelDemonstrate strategic thinking, initiative, and creativity and proven track record for innovationBuilds partnerships and works collaboratively with others to meet shared objectivesAbility to take complex topics and provide succinct, simplified messagingStrong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organizationA passion for sustainability