Ta Digital Marketing Lead Monza

Ta Digital Marketing Lead
Monza
Lombardia, Monza

9145 Meda Pharma S. p. A.

- At VIATRIS, we see healthcare not as it is but as it should be.

We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via:

Access - Providing high quality trusted medicines regardless of geography or circumstance;

Leadership - Advancing sustainable operations and innovative solutions to improve patient health; and

Partnership - Leveraging our collective expertise to connect people to products and services.

Every day, we rise to the challenge to make a difference and here's how the Sr. Managers - TA Digital Marketing role will make an impact:

- Key responsibilities for this role include:

- Define global digital strategy and supervise the local implementation through local marketing teams

- Measuring and reporting on the performance of all digital marketing campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Evaluate emerging technologies.

Provide thought leadership and perspective for adoption where appropriate

- Collaborate with internal teams to create landing pages and optimize user experience

- Collaborate with COE, or agencies and other vendor partners

- Building Partnerships - develops and leverages relationships within and across work groups to achieve results.

Execution-ensures other contribute to organizational strategies by focusing them on the most critical priorities, measuring progress and ensuring accountability against those metrics

- Business Acumen - uses knowledge of economic, financial, market, and industry trends to understand and improve individual, work group and organizational results; uses understanding of major business functions, industry trends, and own organization's position to contribute to effective business strategies

- Aligning Performance for Success: focuses and manages individual performance by helping other set performance goals; and then tracking results and evaluating performance effectiveness.

- Influencing - uses effective involvement and persuasion strategies to gain acceptance of ideas and commitment to actions that support specific work outcomes.

- Building Networks - takes action to establish and maintain connections with people outside their formal work group, including those outside the organization (e. g.

peers, cross-functional partner and vendors) who are willing and able to provide the information, ideas, expertise and influence needed to achieve work goals

- Facilitating Change - encourages others to implement better approaches to address problems and opportunities; leads the implementation and acceptance of change within the workplace

- Is responsible for providing thorough, current knowledge of therapeutic areas, including sharing and explaining applicable clinical development plans, details of competitive landscape treatment practices to stakeholders

- The minimum qualifications for this role are:

- Minimum of a bachelor's or master's degree in Marketing, Communication and +5 years of experience.

However, a combination of experience and/or education will be taken into consideration.

- Strong experience in Pharma Market and deep knowledge of CH and Pharma Products and Marketing strategies would be an asset

- Must possess Digital and Analytical skills, quality & accuracy - curiosity - decision making, speed and autonomy in working.

Management of complexity and ability to give the right priority.

- Must possess Microsoft office Tools skills,

- Must possess strong abilities in Financial Planning and Strategy, Competitive Analysis.

Understanding the Customer & Product development

- Resolves highly complex and novel issues with far reaching impact and/or consequences.

Required significant time horizon to assess the effectiveness of solutions.

- Able to express him/herself spontaneously, very fluently and precisely, differentiating finer shades of meaning even in the most complex situations.

- At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

- Viatris is an Equal Opportunity Employer.