Tech Digital Analytics Consultant Hybrid Remote , Milan, Italy Milano

Tech Digital Analytics Consultant Hybrid Remote , Milan, Italy
Milano
Lombardia, Milano

OBJECTIVE AND SCOPE OF THE ROLE GroupM is looking for an experienced Tech Digital Analytics Consultant to manage projects dedicated to large and complex clients.

The selected candidate will follow the digital analytics activities in a multidisciplinary, friendly and collaborative context dedicated to the design and implementation of integrated digital marketing solutions for top-tier clients.

REQUESTED HARD SKILLS You are able to develop and communicate clearly, simply and without technical jargon the tagging implementation strategy and logic. You are able to communicate clearly, simply and with technical jargon the tagging implementation strategy and logic to a developer team from a strictly technical perspective with knowledge of main tracking topics like JS objects and arrays. You know and use daily Google Analytics, Google Analytics 4, Google Tag Manager, Firebase Analytics and you are experienced with both technical implementation and data analysis. You are able to independently write and implement a requirements/implementation document, taking care of all the details. Hands-on experience with JavaScript and other languages such as HTML, CSS. Hands-on experience with SQL. Hands-on experience working with a dataLayer in every web/app context. Hands-on basic experience with Web Browsers And Tracking Protections (session/local storage, 1st/3rd party cookies, technologies designed to prevent cross-site tracking). Hands-on experience with Data Studio or another data visualization platform. You speak and write English fluently. SOFT SKILLS Curiosity for learning. Excellent attention to details. Ability to think out of the box. Ability to manage time effectively across competing priorities. Exemplary presentation skills and ability to provide outstanding customer service. Organizational skills and the ability to work in high-pressure situations, handling multiple tasks and projects at once. WHAT WILL MAKE YOU STAND OUT Demonstrated passion for the field of analytics; ability to pick up new skills proactively. Familiarity with digital marketing channels dynamics from a technical perspective (SEO, SEA, SOCIAL). Ability to develop measurement frameworks for clients' digital programs, translating business requirements into specific goals and KPIs. Familiarity with marketing technology concepts including CDPs, DMPs, and identity resolution. LOCATION Wpp Campus in Milan (plus the option for hybrid working).

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also dedicated to people belonging to Categorie Protette ex l. 68/99.

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