Technical Content Marketing & Seo Specialist - Embedded Cybersecurity Lazio

Technical Content Marketing & Seo Specialist - Embedded Cybersecurity
Roma
Lazio, Lazio

Technical Content Marketing & SEO Specialist - Embedded Cybersecurity Exein is a global technology company with offices in Rome, San Francisco, and Karlsruhe.

We are a team of visioners, engineers, product managers, designers, and security experts who believe in making security work for everyone.

We're passionate about open source and creating cutting-edge technology products with an ethic of openness and trust.

We are looking for a dynamic and versatile Technical Content Marketing & SEO Specialist with expertise in writing high-quality content for the cybersecurity sector.

This hybrid role requires a deep understanding of technical writing, cybersecurity concepts, and SEO strategies to produce engaging, informative, and optimized content for our target audience.

You will be responsible for creating compelling technical content while ensuring it is discoverable and ranks well on search engines, driving traffic and engagement.

Key Responsibilities: Content Creation: Write clear, concise, and technically accurate blog posts, articles, whitepapers, case studies, product documentation, and other marketing materials tailored to the embedded cybersecurity industry.

Tailor content to both technical and non-technical audiences, creating content that educates, informs, and builds trust with potential customers, developers, and partners in the embedded cybersecurity space.

Technical Research: Conduct thorough research to stay current with trends and innovations in embedded systems and cybersecurity, ensuring content is accurate and relevant to the industry.

SEO Strategy & Execution: Collaborate with the marketing team to develop and execute an SEO strategy that maximizes visibility and traffic for technical content, including on-page SEO, keyword optimization, and backlink strategies.

Cross-Functional Collaboration: Work closely with the marketing team, the UX team, and the technical department to understand product features and translate them into engaging content.

Analytics & Reporting: Track and measure content performance using tools like Google Analytics and SEMrush.

Provide reports and insights on how content can be further optimized for better reach and engagement.

Content Planning: Develop and maintain a content calendar to ensure a consistent flow of fresh, relevant, and optimized content that aligns with business goals and audience needs.

Qualifications: Experience: 3+ years of experience in content strategy, with a focus on technical content creation, digital marketing, and SEO, ideally within the cybersecurity, embedded systems, or technology sectors.

Technical Knowledge: Strong understanding of cybersecurity concepts and industry-specific terminology.

SEO Expertise: Proven experience in on-page and off-page SEO strategies, keyword research, content optimization, and technical SEO.

Tools & Platforms: Familiarity with SEO tools (Google Analytics, SEMrush, Ahrefs, Moz, etc.

), content management systems (WordPress, HubSpot, etc.

), and other content creation and optimization tools.

Analytical Mindset: Ability to analyze data and adjust content strategies based on performance metrics and SEO results.

Hiring Steps: First interview with the HR Manager.

Completion of a digital assessment.

Final interview with the Marketing Manager.

The interview will be held in English.

Exein promotes diversity in all its forms and is committed to creating an inclusive work environment for all our people.

Applications received will be considered based on individual merit and adherence to the sought position, regardless of nationality, ethnic origin, gender, sexual orientation, marital status, disability, parental responsibilities, age, religion, or personal beliefs.

This job offer is addressed to both sexes, pursuant to laws 903/77 and 125/91, to people of all ages and nationalities, pursuant to legislative decrees 215/03 and 216/03, and to people belonging to protected categories (L. 68/99).

Seniority level Associate Employment type Full-time Job function Marketing Industries: Computer and Network Security #J-18808-Ljbffr