Thermacare Brand Lead Lazio

Thermacare Brand Lead
Roma
Lazio, Lazio

Requisition ID: 6581- Location: Roma, IT- Company: ANGELINI PHARMA SPA- Professional area: Commercial, Marketing- Job Description:

The Brand Lead will work for Thermacare brand, directly reporting to the Business Unit Director.

**YOUR TASKS AND RESPONSIBILITIES

In particular, he/she will be involved in:

- define brand strategy and roadmap

- ensure the current management of the brand and its life cycle

deliver the operating plan: the achievement of growth objectives including market share, revenue, profit, and return on investment define brand positioning and pricing through relevant analysis- assess market competition through sell-out, sales results and by comparing the company's brands to competitors' brands

- manage media plan and generate new projects in the digital environment, also by exploiting the potential of new media

- develop the brand storytelling and communication tools

- be responsible for managing and implementing marketing activities through researches and strategic planning

- manage marketing expenses

**WHO YOU ARE

- degree in Economics.

Further specialization in marketing and/or communication will be considered a plus

- at least 7-8 years of previous experience as Product Manager in a pharmaceutical company;

- OTC product management experience;

- strong analytical skills;

- autonomy and entrepreneurship;

good relational skills; good media and digital knowledge and skills;- excellent organizational skills;

- fluent in English (C1)

We offer a permanent contract

Place of work: Rome