Tiktok: Product Marketing Manager, Market Owner
DescriptionTikTok is the leading destination for short-form mobile video.
Our mission is to inspire creativity and bring joy. TikTok seeks an experienced product marketing professional to lead go-to-market for advertising solutions in Europe.
Sitting as part of the Product Strategy & Operations team, the role involves close collaboration with in-market sales, headquarter product and local product marketing teams in a high growth environment.
An ability to self-motivate, prioritise and influence partners are key skills.
Candidates must have experience working in digital marketing/media.
This is a full-time position.
Responsibilities:
Drive growth and adoption of products in market.
Collaborate with Product Marketing Product Owners, sales and account management teams to ensure smooth operational execution Collaborate with Local Sales and Product Owners to define the product positioning and go-to-market strategy for TikTok's ads products in a market.
Work closely with Product Marketing Product Owners to identify market needs and generate relevant localised vertical narratives, solutions, and packages Collaborate with XFN teams to bolster the product narrative via local events, comms and PR Collectproduct feedback from the local market and cross-functional teams to feed into the Product Marketing Product Owners guiding and helping prioritise upstream development to ensure product market fit.
Implement sales training and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge.
Build in-depth key accounts and agency partnerships, through collaboration with local sales, marketing and PR.
Participate in major pitches and industry events.
QualificationsRequirements 5+ years experience working within media in a marketing or product marketing capacity.
BA/BS degree or above.
Strong knowledge of media sales and marketing processes and technologies.
(e. G.
Auction/Programmatic, brand/performance measurement, adtech/martech) Strong knowledge of the local market across verticals and agencies A fast learner with a good sense of judgment and original thinking.
Ability to thrive in ambiguity and adjust quickly to change.
Excellent communication, presentation and analytical skills.
Customer service orientation and experience working in a client facing capacity A commercial mindset with a history of delivering against stretching performance goals Fluency in ItalianRegularExperienced
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