Tirocinio Curriculare In Ambito Marketing - Pricing Milano

Tirocinio Curriculare In Ambito Marketing - Pricing
Milano
Lombardia, Milano

Tirocinio curriculare in ambito Marketing - Pricing Support (4-6 mesi)

KEY EXPECTED ACHIEVEMENTS Pricing & Revenue management - Develops pricing strategies aligned with the financial, marketing and strategic objectives of the business (segment, branding, positioning, targeting, etc) - Revises pricing strategies as necessary to accommodate changing market conditions.

- Coaches others in pricing setting techniques and methods.

- Provides organizational oversight with regards to price setting.

- Foresees market changes and trends and anticipates how to adapt to them - Demonstrates understanding of how revenue management systems support various organizational value propositions.

- Describes the cost and pricing structure of a given organization and its products/services.

- Describes various methods of calculating product and service costs - Demonstrates understanding of how costing and pricing can support organizational objectives Data Processing - Analyzes and interprets information to identify significant trends or patterns.

- Probes with tact and diplomacy to get the facts, when others are reluctant to provide information.

- Identifies related industries & competitors product and services that have an impact on the business (segment, branding, positioning, targeting customers , etc) - Demonstrates a thorough understanding of own organization's industry Business Intelligence: - Demonstrates a solid understanding of tools, methods, strategies for Business intelligence performance analysis.

- Uses a variety of metrics and methodologies to measure business performance against financial objectives.

- Identifies business issues and opportunities by analyzing financial and non-financial data at the transaction level in the organization.

- Achieves revenue management goals within own department or functional area.

- Performs appropriate profitability analyses and makes recommendations to support short

- and long-term decisions (e. g.

break-even, relevant cost, contribution margin, linear programming, sensitivity and uncertainty analysis, etc).

Brand & Marketing strategy - Utilizes the Unique Selling Point of the product or service to differentiate it from the competition.

- Uses simple tools such as Brand & Product positioning maps to visualize and interpret the organization's position relative to competitors.

- Sources information to aid marketing pricing strategy development.

- Leverages the links between marketing pricing strategy and organizational metrics, e. g.

revenue, gross margin, etc Product and Services - Uses simple tools such as product position maps to visualize and interpret the organization's position and brand relative to competitors.

- Matches product/service to obvious customer needs and those of the competition.

- Differentiates between product/service features and benefits.

- Demonstrates thorough knowledge of marketing principles (e. g.

segmentation, positioning, marketing mix, branding).

- Demonstrates understanding of organization's offerings and markets.

- Sources information to aid marketing pricing strategy development.

- Demonstrates understanding of the links between marketing pricing strategy and organizational metrics, e. g.

revenue, gross margin, etc.

- Uses all forms of communications (verbal, written, formal presentations and electronic) in a clear and precise way to communicate with the customer on value.

- Provides Value (product/service) arguments for the Saleforces