Trade & Shopper Marketeer Italy Milano

Trade & Shopper Marketeer Italy
Milano
Lombardia, Milano

Italy, Milan

About Us

Do you believe in the importance of doing what's right? We launched Edgard & Cooper nine years ago because we were tired of ultra-processed pet food with incomprehensible ingredient lists. We wanted to make a difference, so we created our own natural, nutritious recipes! To us, dogs and cats are family members, and they deserve real, healthy, delicious, high-quality food. That's why Edgard & Cooper is the natural and nutritious choice that helps them live their lives to the fullest.

We carefully select simple, wholesome ingredients like fresh meat and fish, nutritious offals, and fruits and vegetables—ensuring that dogs and cats get all the essential nutrients they need. Additionally, our strong commitment to sustainability has made us one of the few pet food companies in the world with a B Corp certification. But we don't stop there: through the Edgard & Cooper Foundation, we support no-profit organizations around the world dedicated to improving the lives of dogs and cats in need.

Working at Edgard & Cooper means joining an international team where every voice matters. We encourage curiosity and learning and we value initiative. If you're looking to join a growing team determined to make a positive impact on the lives of pets and the planet, you're in the right place!

About the Role

The Marketing Ops Squad mission is to bring our marketing plans to life, build our brand in the minds of pet parents across our markets, and bring our brand to life in physical and digital stores for shoppers. This role will have a key focus in supporting our marketing and sales teams:

Bring our brand to life for shoppers, online and offline, ensuring we put our best paw forward and interrupt them when they are looking to choose their pet food fo choice. This will be through working directly with our retail partners and by supporting our field sales team to bring the brand to life in specialist retailers.

Support the Marketing pack lead in tracking our performance in key accounts in Italy and ensuring our price, product, and placement mix in each retailer is optimal.

What is in your bowl?

Shopper & Trade Marketing

Support our Sales Team in delivering our account plans. Ensure we stand out in every account, and deliver a seamless shopper journey - interrupting our shoppers with the right message at the right time.

In turn, build strong relationships with the marketing functions within our retail & e-commerce accounts to ensure that we are co-creating disruptive activation plans, becoming the brand of choice building the naturals category in their stores.

Continuously evaluate the effectiveness of our shopper marketing activity, and work to develop new initiatives that take the impact of our shopper conversion to the next level - new customer mentality!

Support our Sales Team in the field, in delivering brilliant visibility through managing the POSM stock & budget and creating new tools where required to drive impact.

Support the Marketing Pack Lead and Sales Pack Lead in developing and implement, industry leading 4P plans to drive sales growth, through leveraging data and shopper insights.

Further strength the Key Customers Staff Training, looking at improvements to our current approach.

Lead and implement special projects to increase Customer engagement with our Brand that will improve the sell-out performances

Attend Monthly meeting with the European T&S Team, and Bi-weekly call with the EU Shopper Expert to share insight, project, success and stay up-to-date on the latest T&S strategy and innovation.

Budgets & Reporting

Manage the agreed shopper activation budget, and track spend throughout the year.

Update and review our Performances on key accounts using Sell-out data (when available), to strength and improve our wider plans.

Plus lot's more

You will be the eyes and ears of our shoppers, sharing back insights with the IT team and beyond to shape our plans.

But life is full of surprises - there will be lots of commercial, creative & fun stuff to do too.

What We Offer

A positive work environment within a small, young, and passionate team.

An international atmosphere fostering daily exchanges with the countries where Edgard & Cooper is present.

Competitive compensation, aligned with your experience.

Flexibility to work from home 2 days per week.

Free natural, healthy, and delicious food for your dog or cat.

The satisfaction of waking up each day knowing that our work makes a real impact on the environment and on pets' well-being.

**Skills**:You have completed a degree in Economics or Marketing.

You already have at least 3 years of experience in a Trade&Shopper Marketing Role or sales experience.

A true team player, with determination and drive and a hands-on approach from Day 1.

Familiarity with todays online and offline shopper marketing landscape and tools

You're a strong communicator, comfortable taking internal and external stakeholders on the journey.

You're an organized, project