Trade Marketing - Business Intelligence Lazio

Trade Marketing - Business Intelligence
Roma
Lazio, Lazio

Client Description**:

For our client, Leader Company in FMCG, we are looking for:

Trade Marketing - Business Intelligence

**Responsibilities**:

Trade Marketing Coordinator - Business Intelligence supports Trade Planning & Channel Development Manager in the development and implementation of the Trade Activities and Key Account and Travel Retail plans.

KEY RESPONSIBILITIES AND COMPETENCIES:

- Support the Line Manager in the definition, implementation and follow up of customer segmentations, aligned with Sales & Marketing strategies;

- Support the line manager to daily manage the Customer Segmentation database;

- Support the Line Manager in the definition, implementation and follow up of the Cycle planning, including: Time plan, Point Of Sales Coverage plan, Objective setting (Distribution, Visibility, Advocacy, Volume), Budget management, Coordination among Marketing Dept.

and Field Force, Follow up;

- Support the Line Manager to design and implement the Trade Programs plan including: Guidelines setting, Objective setting, Picture of success, Follow up;

- Preparation of reports to present trade plans and their monitoring;

- Coordination of Care Point Network;

- Coordinate the development, implementation and maintenance of Reward platform;

- Coordinate the Key Account and Travel Retail analysis and follow up;

- Gain and share in depth knowledge of customer and shopper needs and habits, also by ensuring "on the field" monitoring of the Trade activities plan;

- Monitor Trade activities implemented by our competitors and in other FMCG business to propose at the line manager new ideas and solutions;

- Build and ensure high levels of cooperation with all related Internal & External stakeholders: I&I, Marketing, Finance, CLA and Sales Departments but also external agencies.

- Degree in Economics or STEM- Fluency in English is mandatory

- Excellent capability of data analysis and data management

- Capacity of Innovation and Proactivity

- High accountability

- At least 2 years' experience in trade marketing functions in FMCG companies (preferably in multinational

companies) as market/sales/trade analyst