Trade Marketing Expert - Best Drive Milano

Trade Marketing Expert - Best Drive
Milano
Lombardia, Milano

Job DescriptionFor Conti Trade part of Continental Italia Spa we are looking for a Best Drive Consultant.

MAIN GOAL The candidate will implement the content of the BestDrive franchising program by supporting the entrepreneur in the introduction of new services, tools and online and offline marketing activities. He/she will promote the evolution of store offerings through the introduction of new products and services featured in the BestDrive program. He/she will support Continental premium tire sales through the implementation of customer check-in and loyalty processes and sell-out marketing campaigns. He/she will be responsible for online and offline promotion of the premium image associated with the Continental brand and the BestDrive brand. He/she will be the reference for Continental's Sales Force and Area Managers in the proposition of BestDrive program content, therefore contributing to the development of BestDrive network numerics and Continental group sales.

Activities Business Farming He/she has in-depth knowledge of the contents offered within the BestDrive program and is responsible for their delivery at the franchisees. Also, he/she has a deep understanding of his customers that enables him to produce a concept map detailing analytical data and the customer's business approach (e. g. openness to change, business approach and strategy, etc. ). He/she is able to detail and describe the client's needs which are useful in drafting the development plan. He/she is able to offer advice on internal processes (check-in, sell-out, warehouse loading/unloading, resource workloads) and financial analysis of the retail store. He analyzes the store by examining all processes and activities managed: e. g. , marketing activities, financial management, internal processes and organization. Regarding sell-out activities, he deals with both online and offline marketing campaigns.

Business Hunting & Closing He/she will assist Continental's Sales Force in prospecting meetings by presenting the content of the Franchise program and supporting them in managing the arguments related to the program content and its delivery. He/she will be able to effectively present and argue the content of the franchise program. Through appropriate argumentation, he is able to support the dissemination and enhancement of the franchise program among colleagues, customers and suppliers. He/she will be an ambassador of the BestDrive program content by promoting Success Stories effective in increasing the Customer base.

Sales Activities for Complementary Products & Tires CoGr He/she will be in charge of his area of responsibility for the presentation, sale and order collection of complementary products at franchisees.

Customer's Relationship He/she will develop, strengthen and maintain effective customer relationships by conducting individual or joint visits with colleagues. Together with the entrepreneur, he/she will define point of sale's goals related to sell-out and Customer Base and identifies appropriate actions to achieve targets and tools necessary to monitor activities.

Market Analysis He/she will report from the territory regarding the validity of BestDrive program content. He/she will monitor the evolution of the market, sales and related product mixes, possibly proposing corrective actions suitable to achieve the corporate strategy shared with the Management.

Events & Fairs He/she will participate in institutional and/or local network events and trade shows, professionally representing the company and its values.

Additional InformationHe/she will be responsible for Customers in the following Italian regions: Emilia Romagna, Toscana, Umbria & Marche.

Ready to drive with Continental? Take the first step and fill in the online application.

QualificationsBachelor DegreeProven Sales experience (at least 3 years)Italian mother tongue, good knowledge of English; good knowledge of Microsoft OfficePassion for the automotive industryCompany DescriptionContinental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33. 8 billion and currently employs more than 190, 000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary. With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology. Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio. For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, in addition to other services, with the aim of keeping fleets mobile and increasing their efficiency. With its tires, Continental makes a significant contribution to safe, efficient and environmentally friendly mobility.

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