Trade Marketing Lead Buitoni Pizza Italy Bardi

Trade Marketing Lead Buitoni Pizza Italy
Bardi
Emilia Romagna, Bardi

European Pizza Group (E. P. G. )

is a Joint Venture between the biggest Food company worldwide, Nestlé, and Equity Fund PAI partners.

The JV was created in September 2023 with the objective to provide the best environment to develop the frozen Pizza business, creating a fully focused, stand-alone, agile and resource backed player to succeed in this competitive arena.

EPG is present in Germany, Italy, Spain, Portugal, France, Benelux and Austria with two leading brands: Wagner and Buitoni. Position Snapshot

• Location: EPG Italy Headquarter, Assago (Milan).

Availability to frequent domestic and some international business travels is required.

• Permanent contract

• Business Master Degree or equivalent

• Significant and solid previous experience (at least 5 years) in Trade Marketing / Sales roles.

Other experience in Generating Demand can be a plus.

Familiarity with data analysis, excel elaboration and effective presentation• Fluency in Italian and English

Position Summary

Reporting to the Italian Marketing and Trade Marketing Manager, you will define the Picture of Success for Pizza category in Italy by leveraging marketing plans and leading the commercial planning, developing complete channel and customer solutions that better meet shopper & customer needs, generating increase in volumes and profit for EPG, in a stimulating, entrepreneurial, "start-up" environment.

Main responsibilities: Drive and Support sales in building effective and actionable Customer and Channel Plans in line with company strategies and targetsWork on price, promo, assortment and listing guidelinesBuild effective trade stories and customized commercial proposals, sometimes joining Key Accounts in presentingBe the natural interface between Marketing and Sales team, facilitating a flawless communication in both ways and collecting customers insightAnalyze internal and sell-out data, focus on customer data, set-up reports at the appropriate Category/Channel/Customer level, identify areas of under/over performance, evaluate risk & opportunities for growth, proactively manage gaps between category objectives and actuals working with Sales team in monthly cycles. Analyze promo efficacy, co-define and monitor trade spendingFacilitate excellence in execution in the daily business, preparing product catalogues, technical sheets, material for Sales team and using problem solving to impact in case of issues, i. e.

logisticIdeating and executing through agencies Sell-out activities (POS material, in-store activities, ad-hoc customer activities, communication on POS) Main stakeholders / key contacts: Marketing and Trade Marketing Manager Italy (line manager)Local marketing teamDemand and Supply + Sales controllerEuropean functional trade marketing lead, based in GermanySoft skills that will make you successful: Strong interpersonal and communication skills, being Buitoni Pizza ambassador in commercial teamStrong leadership, cooperative approach and positive attitudeWell-developed result focus and problem solvingEntrepreneurial / "start up" mindset: courage, curiosity and ability to surf ambiguity in a fluid environmentAbility to work effectively under pressure with tight deadlines

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