Trade Marketing Lead Buitoni Pizza Italy Bardi

Trade Marketing Lead Buitoni Pizza Italy
Bardi
Emilia Romagna, Bardi

Trade Marketing Lead BUITONI Pizza EPG Italy European Pizza Group (E. P. G. )

is a Joint Venture between the biggest Food company worldwide, Nestlé, and Equity Fund PAI partners.

The JV was created in September 2023 with the objective to provide the best environment to develop the frozen Pizza business, creating a fully focused, stand-alone, agile and resource backed player to succeed in this competitive arena.

EPG is present in Germany, Italy, Spain, Portugal, France, Benelux and Austria with two leading brands: Wagner and Buitoni. Position Snapshot Location: EPG Italy Headquarter, Assago (Milan). Availability to frequent domestic and some international business travels is required. Permanent contractBusiness Master Degree or equivalentSignificant and solid previous experience (at least 5 years) in Trade Marketing / Sales roles.

Other experience in Generating Demand can be a plus. Familiarity with data analysis, excel elaboration and effective presentationFluency in Italian and English Position Summary

Reporting to the Italian Marketing and Trade Marketing Manager, you will define the Picture of Success for the Pizza category in Italy by leveraging marketing plans and leading the commercial planning, developing complete channel and customer solutions that better meet shopper & customer needs, generating an increase in volumes and profit for EPG, in a stimulating, entrepreneurial, "start-up" environment.

Main responsibilities: Drive and support sales in building effective and actionable Customer and Channel Plans in line with company strategies and targets. Work on price, promo, assortment and listing guidelines. Build effective trade stories and customized commercial proposals, sometimes joining Key Accounts in presenting. Be the natural interface between Marketing and Sales teams, facilitating flawless communication in both ways and collecting customer insights. Analyze internal and sell-out data, focusing on customer data, set up reports at the appropriate Category/Channel/Customer level, identify areas of under/over performance, evaluate risks & opportunities for growth, and proactively manage gaps between category objectives and actuals working with the Sales team in monthly cycles. Analyze promo efficacy, co-define and monitor trade spending. Facilitate excellence in execution in the daily business, preparing product catalogues, technical sheets, and material for the Sales team, using problem-solving to impact in case of issues, i. e.

logistics. Ideate and execute through agencies Sell-out activities (POS material, in-store activities, ad-hoc customer activities, communication on POS). Main stakeholders / key contacts: Marketing and Trade Marketing Manager Italy (line manager)Sales TeamLocal marketing teamDemand and Supply + Sales controllerEuropean functional trade marketing lead, based in GermanySoft skills that will make you successful: Strong interpersonal and communication skills, being a Buitoni Pizza ambassador in the commercial team. Strong leadership, cooperative approach and positive attitude. Well-developed result focus and problem-solving. Entrepreneurial/"start up" mindset: courage, curiosity and ability to surf ambiguity in a fluid environment. Ability to work effectively under pressure with tight deadlines.

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