Trade Marketing Manager Milano

Trade Marketing Manager
Milano
Lombardia, Milano

Requisition ID**: 58329

ABOUT WHIRLPOOL CORPORATION

**The team you will be a part of**:

- The Retail Marketing team is accountable for driving sell-out to the end-consumer through stores across all Channels by designing and executing the merchandising strategy as well as leveraging on the Promoter network across the geography.

**This role in summary**:

Create go-to-market plans to deliver in line with market Profit Plan through a full understanding of channel Priorities, competitive & trade partners dynamics, and translating insights into actionable plans.

Responsible for Commercial and Prono Strategy for all the Freestanding business in Italy.

Responsible for the management of some direct reports.

**Your responsibilities will include**:

- Translate marketing strategies (brand initiatives and launch plans) into customised marketing plans by channel/account

- Conduct business analysis and gather market insights to set priorities to channel sales teams Define market line up based on model catalogue.

- Manage Trade Partner Investments according to company guidelines

- Create & execute go-to-market plans to deliver in line with market Profit Plan

- Responsible for the implementation and maintenance of the Commercial Policy of the Business Unit, Deploy push plans and communicate service level gaps / opportunitie

- Key trade partners meetings preparation and participation

- Serves as liaison to the Sales field and provides Trade Partner support/presentations for strategic initiatives/line reviews

- Reference for decisions on assortment, distribution, display, pricing, promotion at Trade Partner level

- Create concept and prepare sell in/sell out offers and trade partner promotions.

Deploy and monitor them.

- Reference for decisions on assortment, distribution, display, pricing, promotion at Trade Partner level.

- Support Sales Director/Area Leader in definition of a yearly Sales by Trade Partner to achieve market targets.

- Contribute to optimize Sales execution effectiveness and Trade coverage Within regional guidelines, define product assortment and prices/value chains at TP's level.

**Minimum requirements**:

- Education: Bachelor /Master's degree (Economics or related studies)

- 4+ years of similar previous experience

- Strong analytical skills and Excellent communication skills

- Fluent written and spoken English

- Advanced user of Microsoft Excel, Power Point

**Preferred skills and experiences**:

- Coming from the Electronical Retail industry is a Plus

- People management experience is considered as a plus

**What we offer**:

- Opportunities for self-progression and development

- International environment and global career opportunities

- Hybrid work model

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers.

Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.