Trade Marketing Manager - Urgently Hiring! Bardi

Trade Marketing Manager - Urgently Hiring!
Bardi
Emilia Romagna, Bardi

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47, 000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE Lead Trade Marketing and Category Management Team to craft local channels and customers strategy, consistency with the Company vision and key objectives. Translate Brands plans into compelling channels strategies by category, delivering annual Channels Plans. Steer categories and channels plans by taking into account brands strategies, shopper insights, market data, channels dynamics and knowledge as well as customers objectives. Define prioritization of investment among categories, initiatives and channels. Develop category promo strategy ensuring consistency among different channels and subchannels and alignment to overall business goals. Set promo initiatives goals, defining KPIs, track results, deriving learning to inform future decisions and activities. Lead category management initiatives that foster shopper education and category growth. Manage consumer journey by ensuring effective and innovative initiatives to drive consideration and conversion. Manage Trade Marketing team, providing coaching, upskilling and people development. YOUR SKILLS Master's Degree in Economics, Management, Marketing or Trade MarketingAt least 6 years of experience in Marketing / Trade Marketing / Sales preferably in the FMCG industryStrong data analysis skillsAdvanced knowledge of MS OfficeExcellent verbal and written communication skillsProficient in English and ItalianAt Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

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