Trade Marketing (Omnichannel) Specialist Lazio

Trade Marketing (Omnichannel) Specialist
Roma
Lazio, Lazio

No Relocation Assistance Offered

135344 - Roma, Lazio, Italy

**Do you want to make a difference in the lives of people and their pets?

What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, Hill's is the place to be!

**Hill's Pet Nutrition is a $2. 3 Billion, global division of Colgate-Palmolive Company and the maker of Prescription Diet, Science Diet, and Healthy Advantage brand pet food.

Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide.

Our company is a globally recognized Best Place to Work.

**As an Omnichannel Specialist, this position is responsible for developing the 5Ps strategy in the top customers in Italy for all Hill's brands and for supporting the Key Customer Managers to develop sales potential among their customers.

**The position reports to the Customer Development Manager responsible for key customers.

**Main Responsibilities**:

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Appropriately tailoring and build the 5Ps by Retail Environment (developed by Marketing) to the customer(s) formats, considering customer strategies, policies & customer-specific shopper insights

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Develop selling stories to support business with key customers

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Know in depth the retail environment for eCommerce channel, including understanding the customers ecosystem through sourcing insights via networks (including collaboration with the EU Regional Team) and engagement with customers.

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Prioritize key eCommerce customers we will target for customer engagement and build a comprehensive business development plan for these customers

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Drive sales, margin and customer engagement by delivering innovative shopper experiences tailored for right people, right time, right touchpoints and right message

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Cooperate with consumer marketing for all mass communication and support it 360° in digital platforms.

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Analyze various data in order to deliver data driven strategies in top performance and achieve critical metrics

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Develop eComm plans in key customer though partnership with Marketing and eComm Manager and with Key Customer Manager responsible for those customers to accelerate our business performance with our key Omni-channel customers

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Participate in Country Commercial Cycle to bring the needs of Channel in the Company plan supporting marketing to develop commercial plans, Customer Service & Logistics to define forecast and finance plan investments.

**Key Competencies

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Influence/Negotiation, Consumer/Customer focused: ability to extract insights from data and clearly communicate them to stakeholders both verbally and in written form

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Fostering Experimentation, Driving Innovation, Naturally curious about the world around them

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Can do attitude: Self starter, with ability to creatively solve problems, action-oriented attitude and willingness to learn new skills

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Clear strategic thinker

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Teamwork & Collaboration: ability to create relationships with stakeholders across the business

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Proven project management skills

**Knowledge & Experience**:

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Master or Bachelor Degree in business or related field.

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4+ yrs experience in Trade and/or Retail Marketing/Category Management/Marketing roles in an international company (with focus on: Trade Understanding, Category Management, Consumer & Shopper Insight, Promotional Effectiveness)

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Experience working in a fast-paced commercial environment.

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Excellent analytical skills with experience of and comfort with using data to guide decision making.

Attention to detail and planning skills are essential.

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Pet food previous experience is preferable

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eCommerce or Customer facing previous experience is preferable

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Language: fluency in English and Italian is a must

**You Show

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Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration.

You are self-driven and show proactivity, especially when seeing problems as challenges.

You thrive for exceptional performance.

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Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well.

You uphold positivity for others and persist, bouncing back when faced with obstacles.

You step back at times and accept limits.

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Empathy: You cooperate, communicate and network effectively, creating genuine and trustful relationships with diverse people.

You understand and respect others' feelings and motives.

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Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity.

You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone.

You sup