Trade Marketing Specialist Milano

Trade Marketing Specialist
Milano
Lombardia, Milano

Requisition ID**: 58401

ABOUT WHIRLPOOL CORPORATION

**The team you will be a part of**:

- The Retail Marketing team is accountable for driving sell-out to the end-consumer through stores across all Channels by designing and executing the merchandising strategy as well as leveraging on the Promoter network across the geography.

**This role in summary**:

Implement commercial and promo plans to through a full understanding of channel Priorities, competitive & trade partners dynamics.

Responsible for Commercial and Promo Strategy for the given area of responsability.

**Your responsibilities will include**:

- Translate marketing strategies (brand initiatives and launch plans) into customised marketing plans by channel/account

- Conduct business analysis and gather market insights to set priorities to channel sales teams Define market line up based on model catalogue.

- Manage Trade Partner Investments according to company guidelines

- Implement the Commercial policy at Trade partner Level

- Serves as liaison to the Sales field and provides TP support/presentations for strategic initiatives/line reviews

- Develop promo plan by account within boundaries provided.

- Create concept and prepare sell in/sell out offers and trade partner promotions.

Deploy and monitor.

- Reference for decisions on assortment, distribution, display, pricing, promotion at Trade Partner level.

- Support Sales Director/Area Leader in definition of a yearly Sales by Trade Partner to achieve market targets.

- Contribute to optimize Sales execution effectiveness and Trade coverage Within regional guidelines.

**Minimum requirements**:

- Education: Bachelor /Master's degree (Economics or related studies)

- 2+ years of similar previous experience

- Strong analytical skills and Excellent communication skills

- Fluent written and spoken English

- Advanced user of Microsoft Excel, Power Point

**Preferred skills and experiences**:

- Coming from the Electronical Retail industry is a Plus

**What we offer**:

- Opportunities for self-progression and development

- International environment and global career opportunities

- Hybrid work model

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers.

Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.